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HOW CAN I ORGANISE
MY CLASSIFIED ADS? |

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HOW TO MANAGE
& MAKE THE MOST OF YOUR AD CAMPAIGN |
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FREE TOOLS TO SOURCE DISTINCTIVE VOCABULARY
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FREE TOOLS TO SOURCE
DISTINCTIVE VOCABULARY FOR YOUR ADS When you read through
classified ads, what is it about an ad that catches
your attention? Is it the headline, symbols used, the ad
copy itself or even a spelling mistake?
Sometimes it can be a single 'different' word that
might look out of place or it might be a powerful phrase.
But whatever it is, it grabs you and makes you
read to the end of the ad. Your mission
has been accomplished!
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You have my
permission to use this article as long as it is reproduced in Oh and the outside distractions, like family, friends and pets? Well you'll just have to train your family to cook for you and clean the house etc. and the friends, they can't reach you anyway because you have the phone line tied up while you're on the internet!! Send them an email! :^) Remain focused on the
work you need to do and it will get done! Then
you will have more time to do the 'other' things in life, like
spending time with the family, going to the
beach... ____________________________________________________________ |
How Can You Be Fully Prepared For Computer "Crises"? |
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permission to use this article as long as it is reproduced in HOW CAN YOU BE
FULLY PREPARED FOR COMPUTER "CRISES"? A computer crisis comes in many forms. Have you had one of your own yet? They usually occur when you are a newbie and I guess it is a great way to learn more about the 'wonders' of your computer! I think they are called 'wonders' because people are always saying "I wonder why it just did that?!" No matter if you are a newbie or an 'old hand' with computers, crises are a total inconvenience and always happen when you least expect or want it to. Here are the various forms of crises that can occur: - Virus Contamination: You get infected with a virus like Nimda, a Trojan, Hybrid or Worm etc. and lose files, send unknown emails to your friends spreading the virus etc. etc. - Hardware Problem: Your battery has leaked all over your brand new motherboard and your computer does some really weird stuff. - Software Problem: Your operating system is doing all kinds of strange things and you need to reinstall Windows. - New System: You buy a new computer and everything from my old computer is still on my old computer... - Unexplained: Many things fall into this category, like they do with computers! But it usually involves reformatting the hard drive. What? This action will delete ALL my files? hmmm... Whatever has happened in the past or could happen in the future, a computer crisis certainly has the ability to put you offline for at least 24 hrs or more. So get the problem fixed as soon as you can and get back online. Let's assume your
computer is now fixed, but you've lost all your
precious internet files. Of course you're upset about the
time you will have to spend in setting up
everything again and trying to It's simply a
matter of preparing yourself fully for a crisis by
backing up the important data from your computer onto another
medium, eg. uploading to the internet, floppy disk, zip drive,
cd rom The most common options for backup: - Use a backup
program on your computer or an online backup service. Now that you have a means of backing up your files, which files are the ones that are important? These are the important files to back up so you need to know where they are located: - Your mail files which hold all of your emails. The help file in your email program should tell you the location of your email files if you don't know. Generally, with Outlook, you can browse and choose the mail storage folder (I call mine Email). With Netscape, the email folder is a subfolder of the Netscape folder. Just copy all the Netscape mail folders and their subfolders to be sure. - Your Email Address Book. This would be backed up by exporting your email addresses to a file and copying that file to your backup medium. Just make sure of the file type by clicking on import address book in your File menu in your email program and check the file type that can be imported for later reference. - The favorites folder which is located in the Windows\Favorites folder, unless you are using a browser other than MS Explorer, where it may be located in a different place on your hard drive. In that case, go to Windows Explorer (sorry Mac users) and click on Tools, Find, Files or Folders and conduct a search for your favorites folder. - The Cookies folder which is located in the Windows\Cookies folder on your hard drive, or search again as shown above. Passwords and login information is usually received in an email from the particular company, so that data should be in your email folders. Some people choose to create a document that contains the name of the company, your login and password data and your associated link to that company. This can be very handy if you get used to adding to it whenever you join something new. To restore your data, simply copy the cookies and favorites folder to replace your new folders in Windows (which should be practically empty now). If you know the location of your email folder, you can copy the folders and files directly to that location or you can import your email from within your email program. Sometimes this can be a tricky manoeuvre, so if you're unsure, just check your help file. Address books can be easily restored by clicking on the File Menu, then on Import, Address Book (or check your email help file if this is different in your program). If you back this
data up regularly, whenever you are faced with an
unexpected crisis on your computer, you can rest assured that
your valuable information can be restored in
a flash and you will be back online again as
soon as your computer is fixed. If it happens to you,
you might lose one or two days worth of data, depending on how
often you carry out your backup procedure. As the saying goes,
"Better to be safe than sorry" and "Forewarned is Forearmed"!
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PPC
Search Engines: Another Form of
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ENGINES: ANOTHER FORM OF FREE TRAFFIC THAT PAYS YOU! There are Pay Per Click (PPC) search engines cropping up everywhere on the net and they really want your business. Why should the larger more successful search engines like Yahoo and Excite etc. monopolise the market? It’s a great thing for us that there is more competition around as we can benefit from it. So much so, that some of the newer PPC search engines will pay you to sign up AND give you guaranteed hits to your site absolutely free of charge! How do they
work? The higher the bid, the higher you will be placed in the search results with a higher chance of your website gaining a click through. The minimum bid of most PPC sites is $0.01. Which keywords
should I use? The cost of a top
position for a given keyword is also a factor. Try to find
keywords that relate to your site content that are affordable
for you. If you can't afford the number-one
position for a given keyword, still being on
the first page of the search result is still worth it. Select keywords
that Go to Jim Tools to select and research large numbers of Keywords for your offer. http://jimworld.nu/keywords.html Good Keywords is a free Windows software tool for finding the perfect set of keywords for your web pages. http://www.goodkeywords.com How can I
benefit from using PPC search engines? How do people
find out about the newer PPC search engines? How will you know when a search is made from your website? When you login to your account area and add the search box to your site, your username will already be included within the search box code! This means your account will always be automatically credited with the due amount! Don’t search
boxes take customers away from my site? Analyse your statistics to measure the effectiveness of PPC search engine advertising. If you don't have your own ad tracking, URL tracking or site visit tracker available to analyse the results of your traffic, use the statistics provided by the PPC search engines to analyse the results of your efforts. Analyse the following items: - Check to see how
many people clicked on your link and the keywords
they searched for. How much traffic
can I generate for Free? So how do I get
listed? Go here now to see
how much each PPC search engine is currently offering: Take advantage of
this terrific way of advertising. See you at the TOP!
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DO YOU TREAT YOUR
INBOX LIKE YOUR LETTERBOX? |

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PAID ADVERTISING: HOW TO GET THE BEST
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PAID ADVERTISING:
HOW TO GET THE BEST VALUE FOR YOUR MONEY You've been advertising
your site for a while utilising the many free
options available for promotion. But now you have decided
to invest some of your hard earned money into paid advertising.
How can you be sure that your money will be spent wisely and
bring you the kind of response that you need? |
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*SNAZZY SCRIPTS* TO MAKE THE MOST
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USE *SNAZZY SCRIPTS*
TO MAKE THE MOST OF YOUR SITE VISITORS We go to a lot of
effort to get visitors to our websites don't we? But how can we make them
stay there long enough to take a good look
around and even better, to make a purchase? How
can we capture their information so we can contact them again
and follow up to make a sale in the future? How can we imprint
our websites on our visitor's minds so they remember them and
come back to visit again? |

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LEADS: List of Email
Addresses for Direct Selling! We all have something
to promote and quite often the case is that we aren't making enough sales.
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Testimonial "Thank You for such a great article! Your article was
great and being new to the net. I never would have
thought to go through PayPal. I just wanted to THANK YOU for the
information. Mechanized
Marketing- Earn to Build and Build to Earn |
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How to Make Money by
Not Wasting It! If you're like me and you belong to a few
programmes on the internet, sometimes you might
find that it's hard to keep up with them all. That's
only natural - we all live in a busy world! What if I told you that
there is a way to save money immediately and to
lift that weight off your shoulders and put a
smile on your face? This article will give you two
quick ways to do just that. over 13 years working the internet and writes Original Articles that will Help You to Promote Your Business! Subscribers can place a Free Ad to over 65,000 every week! Subscribe Today www.evieb.com/new-z.html ____________________________________________________________ |

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Brilliant Insider
Tips to Exploiting Traffic Exchanges to Expose Your Site Even Further! It's a well known
fact that traffic generation programmes can
significantly increase the hits to your web site. Just look at
the success that Michael Russell's 10,000 Hits MPAM programme
has had. With nearly 100,000 members, it's no wonder a high
percentage of members are experiencing huge hit counts to
their site! Do you understand
the POWER of this web page that you created?
You can put the URL of this webpage into all your hit generation
programmes. Into every single URL that is being promoted! Then
you will not need to update your URL's at each traffic generation
programme that you belong to when you need to! All you will ever
need to do is to update your rotating web page's URL's whenever
you join a new traffic exchange or want to add or remove other
URL's to be promoted. You're in TOTAL CONTROL of your promotions
this way and all the pages receive an equal share of exposure!
Simply Brilliant! Sometimes when traffic exchange start pages
show up when people are surfing, they also
accidentally hit the next button for your
programme instead of their own! I've done it myself
when I've been distracted! Just make sure you don't do that as
well! :^) Have a go at making
your own start page rotator web page and
uploading it. I have created an example here that you can see and
use the code from.
http://evieb.com/startrotator.txt. I made the
title of the page include a URL to visit as well and I also feel
that if you created the page in frames, you
may be able to include your own main websites
banner or whatever you like! Don't forget that
this principle could also apply to all your sales pages as well if
you're looking to make more sales. Sales or Exposure, Exposure &
Sales.... It's totally up to YOU!
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How to Significantly
Increase Your Hourly Click Rate when Surfing So you utilise the
power of traffic exchanges in your every day
advertising? Surfing for hits is a great way to
get people to see your web site and you can get
signups/sales for your opportunity by utilising these
types of tools. We know it works and we do it, every
day or whenever we can. |

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LOOK AHEAD & MAKE THE CHANGE |
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this article as long as it is reproduced in its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you. _________________________________________________________________
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| HOW TO
MAXIMISE YOUR MARKETING EFFORTS IN NO TIME © Copyright. Eva Browne-Paterson - http://www.evieb.com Do you promote more than one opportunity on the internet? I think most of us would answer "yes" to that question. Sometimes promoting each program can be time-consuming and confusing as well... Which ad did I send out? Did I promote that program? This article will give you several ideas on how to promote your programs effectively and in a 'time-efficient' manner. Firstly, I will make several assumptions as these items are all necessary before you start promoting: 1. Your inbox is sorted into folders for each program and you have filters in place. (See my article on email folder management here: http://tinyurl.com/7laj) 2. You have a storage location for your ads and affiliate URL's - including tracked URL's. (See my article on ad organisation here: http://tinyurl.com/7laf) 3. You have rotator pages. (See my article on creating rotator pages here: http://tinyurl.com/7laz) 4. You have a dump email address. If you have your own domain, don't pay for a dump email address. Create your own alias on your domain called safelist@yourdomain.com and empty it out each day. Note: It can sometimes be time-consuming to set things up, but think of it this way... You normally only need to do it once and if it makes promoting easier afterwards, then it is definitely worth it. Organisation is the KEY to effective marketing. When you sit down to do some serious marketing, you need to be able to have the following information at your fingertips: 1. The program/s you want to promote, 2. the appropriate ad/s you wish to use and the heading/s to grab the reader's attention, and 3. a tracked affiliate link. Then you need to be able to copy and paste the ad into your marketing 'vehicle/s'. The vehicle/s are your tools. ------------------------------------------------------ You Must Have Tools to Make Your Work Easier & Quicker ------------------------------------------------------ I use several tools in my daily marketing routine. Some are free and some aren't free, but the paid ones are low cost. When you consider the amount of times that you will use them, if it's at least once a day, you are receiving exceptional value from them. Have you ever paid over $30 for an ebook that you haven't yet got around to reading? I will list the tools that I use in order of importance, although they are all important when used together. *There is a new tool available from Mike Chen that automates your business and saves you an incredible amount of time. GONE are the days of copy and pasting forever... It's called the Biz Automator and it runs like a macro. You store text in the tool and press three keys to paste the text where you cursor is focused. I just couldn't do without this must-have tool now that I've used it. It's very impressive, yet so simple. Click here to read more about the Biz Automator: http://www.BizAutomator.com/evieb (Note: Make sure you read the popunder on his page...) *Worldwide Promoter's service is excellent and I have been using their services for three years now. You can open a free account and store five URL's for promotion. I opted for the 30 URL storage, but you can have up to 50. I submit to all the search engines, classified ad boards and FFA's once a week and to the classified boards and search engines on alternate days. Every day of the week, I submit my links. Click here to read more about Worldwide Promoter: http://tinyurl.com/7tin (Use daily - 5 minutes). *IPostAd is another great tool that you can use to submit your solo ad to 800+ lists anonymously every hour of the day. This tool sends your ads to thousands of prospective customers. It helps me to get results so I know it works. It's imperative that you alternate your headlines for variety when using this type of tool. Clickhere to read more about it: http://www.evieb.com/postads/ *Rotator Pages are a terrific way to promote many URL's at once. 10-30 minutes clicking a day will greatly increase the hits to your web site. Not only can you make great use of them in traffic exchanges, but you can promote them with a generic teaser ad. What's more, you can even add a popunder code to the rotator page that pops the rotator page up! Think about the power of that for a moment! A random opportunity popping under another random opportunity... So if one opportunity is missed, there's always another one... (Use daily - 30 min/day). *FREE DOWNLOAD: I just purchased Submit-o-Matic which is jam-packed full of free submission services and resources. You can download it free as a thank you for reading this article: http://www.evieb.com/submit-o-matic.exe So you're promoting to ezines, lists, search engines, FFA's, classified ad boards, traffic exchanges and more. Did you imagine you could ever squeeze all that into a couple of hours each day? It's good to know that you CAN though. If these methods don't result in sign ups or sales for your programs, then something is wrong somewhere... Write new ads. :~) Keep a record of your promotions so you know what you have promoted or tick it off a list of your programs that you have online or offline - whichever is easiest for you. Create a list for the day, for every day and do a bit each day. Just remain consistent in your marketing efforts. Make the process of marketing easier for yourself and save some precious time. After all, there are other things that we could be doing aren't there? __________ About the Author: Eva Browne-Paterson lives in Australia and publishes EvieB's New-Z, an ezine dedicated to business owners who want to promote their business for free or little cost. Sign up for EvieB's New-Z today and promote your opportunity to over 65,000 every week: http://www.evieb.com/new-z.html __________ |

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SPRUCE UP YOUR SITE FOR THE BUSY SEASON |
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HOW TO ADD POWER TO YOUR BUSINESS |

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NEW DIRECT TRAFFIC TECHNOLOGY |
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HOW TO USE FREE DEALS TO PROMOTE YOUR
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HOW TO EFFECTIVELY BUILD YOUR LIST
QUICKLY |
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It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that. If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment. More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget. This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realising it. Step 1: T&T You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge the ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings. If your campaigns aren't creating the desired outcome
- signups, sales, opt-ins etc., something needs to be changed. By T&T, you
can make changes, retest and gauge the results to repeat the process until
you do generate the necessary effect and therefore increase your profits. Step 2: Tweaking What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be "Yes". If the answer is "No", then simply tweak the item and T&T to produce a better response. Ad Copy: Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card? If you wouldn’t respond to the ad yourself, a rewrite is a must. Product Demand: If you truly aim to make sales, your advertising needs to be put in front of the people who will want to purchase your product. Have you carried out or have access to market research data on the product you are offering? If it's a niche-target product, are you targeting the appropriate audience? Have you polled your list or web site visitors to find out what they really want? Feedback is precious and should be taken into serious consideration. Sales Page: Does your sales page load quickly? Does it look good to the naked eye without making you frown or close the site in pain? Does it have an eye-catching headline? Does it appeal to the reader's sensibilities and rouse their emotions? Have you used short paragraphs? Have you included bullet point lists? Have you refined the copy over and over again to make it as sharp as possible? Have you made it so there are no unanswered questions for the customer to ask? Order Page: Have you included a guarantee that removes the risk taken by the customer? Have you provided several payment options where applicable? Have you made the purchasing process as quick and simple as possible? Have you included your contact details? Price: If everything else appears to be set correctly but you're still not receiving the response you need, consider revising the price and T&T. Use a split tester if possible to see which price receives the better response (and it's not always the cheaper price surprisingly). 100 is a good number to use for split-testing. ie: If you're testing two pages, the first to receive 100 responses is the one to adopt. Step 3: QA Usually QA stands for Quality Assurance and it still does, but in this instance, it also means Quality Advertising. T&T and Tweaking can be an ongoing process that you continually carry out using free or paid advertising. There are many forms of advertising available on the internet. Free advertising methods are excellent for T&T because they can illustrate how well an ad pulls through an ezine or solo ad. You can also gauge how effective your sales page is by click-thru statistics in traffic exchanges etc. But for now, let's concentrate on the effective, paid advertising methods. Why? Because paid advertising brings results... Well it should -- but it doesn't always! It is imperative that you gauge the effectiveness of the advertising vehicle that you are utilising through T&T. If you don't, you could be throwing your hard-earned dollars straight down the drain. If you have paid for an advertising campaign through a company and the results are less than you hoped for, you need to look into why the results were dismal. How do you do that? It certainly pays to ask questions and dig deeper to see exactly how your advertisement is being delivered. In fact, I can save you some time and really open your eyes to some marketing methods that you probably didn't even know existed! These are methods that are being used quite frequently by some online companies who provide traffic and advertising services. You really need to know about them now so you don't fall into that trap. Most of us have already and didn't even know it, until now... Click here to download my free report, "What Every Marketer Should Know Before Paying for Advertising". If you utilise the 3 steps I've described above,
you'll discover that your hard work really does pay off. Increased profits
can indeed be yours with the right work ethic and the right quality
advertising vehicle. About the Author: Eva Browne-Paterson lives in Australia and has been marketing online for over 13 years. She has been publishing EvieB's New-Z since 2001, owns Ezines-R-Us.com and is a partner in the JVMoneyMakers.com group. Looking for Quality Advertising?
Try Targeted Solo Ads Today!
Click here now:
http://www.ezines-r-us.com/targered-solo-ads |
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YOUR FIRST STEPS TO A DIGITAL PUBLISHING EMPIRE © by Eva Browne-Paterson The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain? There is only one way to climb a mountain and that is step by step. Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds. The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook. Step 1: The Title First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books (as long as it's not too cute). For example, Remedies for Insomnia: Twenty different ways to count sheep. Or: Get off that couch: Fifteen exercise plans to whip you into shape. Step 2: The Purpose Statement Next, write out a purpose statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your purpose statement. Once you have your purpose statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter. Your purpose statement will keep you focused while you write your ebook. Remember, all chapters must support your purpose statement. If they don't, they don't belong in your ebook. For example, your statement could read: We've all experienced insomnia at times in our lives, but here are twenty proven techniques and methods to give you back a good night's sleep. Step 3: Objective Once you have your purpose statement done, before you start to write, make sure the end objective is a good reason to write your book. Ask yourself some questions: * Will your book present useful information and is that information currently relevant? * Will your book positively affect the lives of your readers? * Will your book be dynamic and will it keep the reader's attention? * Will you book answer questions that are meaningful and significant? * Do you want to promote your business? * Do you want to bring quality traffic to your website? * Do you want to enhance your reputation? About the Author: Eva Browne-Paterson is a popular information publisher and has recently created an amazing system for increasing your free time AND profits in under 7 days here. She also provides an ebook editing, review and design service here. |
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THANK YOUR CLIENTS WITH A CHRISTMAS GIFT THIS YEAR © by Eva Browne-Paterson - www.evieb.com As the saying goes, "Tis the season to be jolly!" and it also counts for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful, you really must consider giving something back to your customers. You should know that giving back is not only the right thing to do, but it's very smart business as well. Do you think your customers will remember you? You bet they will! Let's look at some of the benefits of Christmas and holiday gift-giving. Why You Should Do It? Gift giving is an excellent way to not only say thank you for all the business and continued loyalty your clients and customers have shown over the past year, it helps to solidify relationships and in some cases, actually tilt the playing field in your favour. A well-conceived business gift will speak volumes on your integrity, thoughtfulness and sincerity and may make the difference between you and a competitor. As for employees, the days of 50 years and a gold watch are long gone, so a token of appreciation during the holidays or other special occasions can turn a mediocre relationship into one of fierce loyalty. The main reason you should do it is because your customer will remember you. How can they not when they put your gift to use quite often? If you have a logo, consider having it printed on the gift somewhere prominent. When Should You Do It? Obviously Christmas and the season surrounding it are the major themes here. Other times of the year, such as Birthdays, Easter, Independence Day etc., may also present golden opportunities as it is not expected then. Other times to consider might include occasions such as a business anniversary, marriage, births, promotions, new offices or branches, and possibly even retirement. But you should also consider giving a "thank you" gift when a customer does something like buy your products continually. Rewarding or thanking customers for loyalty is always unexpected and highly appreciated by the recipient. Remember, it's the thought that counts and people are human. They like attention. :-) What Should You Give? This can be the most difficult part of the process. In a large company, you should be able to come up with something unique and stand out above the rest. Also think of the nature of the business relationship. Anything inappropriate would not only be unappreciated, but could have the opposite effect of that you're trying to achieve. If you can, try to make it as personal and as practical as possible, reflecting the interests and likes of the person receiving the gift. Be mindful of religious differences, as you don't want to offend in that area either. While striving to give the nicest gift possible within your budget, take care not to appear as though you are bribing anyone for business or loyalty. But DO include your business name and contact details where appropriate on the gift. Consider what the recipient does and where they spend their work time as well. If they are in front of a computer for most of the day, computer accessories are a good choice, or a coaster with your company name and web address, or a mouse mat... even a screen cleaner can do the trick. Remember to think about how you will deliver the gift as well. Bulky goods will cost more to send in the post. Whereas a drink bottle might be very light. ;-) How Do You Go About It? Start as soon as possible, and dedicate at least one person to work on this solely, as depending on the size of your list, it can become onerous. Given enough time and resources however, it can be completed quickly and efficiently. Shopping online has made things so much simpler. You can find so many more choices with the click of a mouse than you could with weeks of prospecting on foot. Many of your favorite brick and mortar merchants now have an online presence as well, as they too recognize the immense possibilities of the medium. Take advantage of web vendors, many of whom offer free shipping, corporate and bulk discounts, and many other perks to get your business. Just conduct a search for promotional goods in your country to find the closest providers. It really is a time-saver! And don't be afraid to ask for a discount for bulk quantities. Consider using companies like Vista Print that have special offers for free cards, fridge magnets and the like. http://tinyurl.com/c9dbs Christmas and holiday gift-giving isn't the gargantuan task it used to be. The internet and a smart strategy make it most profitable and enjoyable in the long-run! __________ About the Author: Eva Browne-Paterson is a popular information publisher from Australia and has recently created an amazing system for increasing your free time AND profits in under 7 days here. She also runs Ezines-R-Us where you can save 50% off advertising this month: http://www.ezines-r-us.com/package.htm. __________ |
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14 AD COPY TIPS - DARE TO BE
DIFFERENT © By Eva Browne-Paterson - www.evieb.com I received a question from a subscriber earlier this week and thought I'd share it with you in case you have the same problem... "I've found in the last couple of weeks that too many people are using the same word content in their ads - how they are ever going to make their ads stand out?" It's a good question and one that you should really take notice of. It often looks like the ad copy being promoted for particular programs is the same and that's because many affiliates just copy and paste the ad copy from the same affiliate area. If you really want to stand out, and you'll need to to make sales, then you'll need to change the ad copy to sound more like you and not like every other Tom, Dick or Sally. Here are 14 ways that you can change the ad copy provided to most affiliates online and be more original with the ad copy you submit in your promotions. Rewrite the copy: Just have a go at doing it. You don't have to be a great copywriter. Just write from the heart and be honest and true to yourself and it will come across that way to the reader. Use an eye-catching headline: I highly recommend using an eye-catching headline that will attract attention -- even if you're being really different. Use different words that stand out, ask a question or solve a problem to gain attention. Capitalisation: Only use caps where it's completely necessary. Usually the headline is one place you can use caps to emphasise particular words. Throughout the body, having whole sentences capitalised is a no-no. Using symbols: If you have space left over in the headline, that's one place you can get away with using symbols, as long as you don't go overboard. Symbols can make a headline stand out but remember, it is the wording that really counts. If you have spare space in the headline, consider using one symbol either side of the wording. Or repeat the same symbol twice. That's about as far as I'd recommend going with symbols... Use testimonials: Testimonials are a terrific way to let the prospect know how it will feel when they get their hands on the product or service that you're promoting. If you don't have a testimonial of your own because you don't have the product yourself yet, then borrow some from the main web site or type the contents of an audio testimonial provided on the site. These are great resources you can utilise. If there's a particularly powerful statement in the testimonial, then you can grab a piece of that statement and make it the headline for something completely different. Lower the hype: Don't go overboard and make huge monetary claims. The FTC don't like it and you're putting yourself and the publisher at risk of fines of up to $10k. Just be honest. If someone else made that kind of money, say it... Don't elude to the fact that you made $25k in your first month when we all know that's probably a bit of a fib. It's not worth it and your prospects can see right through it. Reword statements: Use a thesaurus to come up with statements that say the same thing in a different way. Thesaurus tools are found in MS Word and online as well and are very handy indeed. One exclamation mark: Why waste space with tonnes of exclamation marks? Using one says the same thing, but 3 or four just screams "desperate newbie dying to make their first sale!!!!!" Use up all the space allowed: When you're allowed to use five lines at 65 characters per line, why not utilise all that space? I honestly shudder when I receive a solo ad that's seven lines long... It's a waste of the advertiser's precious money. Utilise the space you've been allotted to get the message across and prompt the reader to click through to your site within that space. Use a formatting tool like the one at www.formatit.com to space out the ad copy properly. Tease the reader: Don't worry about informing the reader about every little feature of your program. That's what the salesletter is for. The aim of the advertisement is to attract new prospects to your web site. Tease them by giving them just enough information to pique their interest and compel them to click that link in your ad. Include bonus info: People love a freebie or a discount. Don't be afraid to include them or let them know what goodies are in store for them. Check the spelling: This is a must-do task and also includes checking the grammar. Make sure your ad will make sense to the reader. And don't forget question marks after a question. Prompt the reader: Make sure you prompt the reader to take the next step. That is to visit your site where the salesletter will do the selling for you. Creating a sense of urgency helps and so does a time-limited offer. Use instructions like click through now, visit our site today, here's the link to click... You get the idea. Test your ad copy first: Using free ezine ads is a great way to gauge the response from your advertising before you go and pay for advertising. Test them out and get them pulling the response you really want. ;-) Just dare to be different and you'll notice a great improvement in the response from your advertising sooner than you can click the link in the resource box below. ;-) __________ About the Author: Eva Browne-Paterson publishes EvieB's New-Z and runs Ezines-R-Us.com. She lives in Australia and has been marketing for over 13 years online. If you're looking for ezines to test your ad copy in, click the following link to subscribe with one click to over 20 ezines with a double opt-in reach of nearly 300k! http://www.ezines-r-us.com/freeadvertising.htm __________ |
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PROFIT-GENERATING PROMO IDEAS FOR THE BUSY SEASON © By Eva Browne-Paterson - www.EvieB.com Now that we're half way through July, it's the best time of the year to put on your thinking cap and start making plans for special promotions. Why? It's a fact that business increases once Summer hits in the northern hemisphere -- especially as time gets closer to the Festive Season. So it makes good business sense to plan for it an run some specials to make more sales. This article will show you several different ways to gain extra traffic and to convert that traffic into customers. 1. Identify Potential Special Offer Areas Take a look at your business and the areas that don't have any physical cost or very little cost to you. Here are some examples of areas you can target:
Just consider your web site and domain as real estate. You can
easily sell or swap advertising space with very little effort.
But you might run a service from your site. You can still go
through this process and identify the areas that are low cost
and easy for you to handle an increase in sales in. Here are some ideas for special offers:
3. Take Advantage Of Your Affiliates
If you run your own affiliate program, think outside the box
and utilise your affiliates to promote your new specials.
Don't forget that your affiliates are like an army of
salespeople. Give them new resources to use as well.
4. Make New Promotional Resources
5. Attracting More Traffic Google AdSense Campaigns: Consider starting some new campaigns for highly targeted prospects, or better still, add a new ad to a campaign that already runs well. Consider words like these in your copy:
I'm sure you get the idea. And also consider adding a word
like specialrates, discounts or onetimeoffer to the end of the
"display" link in your AdSense ad. It doesn't have to be a
real page. It's just what the customer sees that attracts
them. Don't forget you can use these ideas in any PPC
search engine, not just Google. Solo Campaigns: If you're considering grabbing the attention of your prospect completely for just a few minutes, then solo ads are the best way to achieve that. Just ensure that your ad copy is top-notch and doesn't give the reader too much information... You really want them to click through, so keep the curiosity factor in mind and DO track and cloak your link! Make sure you use a really eye-catching headline as well. For targeted solo advertising to ezine readers, click here. Banner Campaigns: There are many free banner exchanges online that you can add your new banners to. Just take a look inside the traffic exchange programs you belong to as well to see if you receive free banner impressions. Do make the most of them. For low cost, paid banner impressions over a large network of business sites, click here. Link Campaigns: Reciprocal links are a great free way to get traffic to your site. Conduct a search for link exchange or add your link to my directory free here. Or you can joint venture with related niche sites for more traffic. For lifetime traffic to highly targeted niches, click here. 6. Converting The Traffic Squeeze-Pages: Every web site has something unique to offer and yours is no exception. You just need to recognise what it is... Therefore it makes good sense to capture your prospects when they visit your site so your advertising isn't wasted. Squeeze pages are an excellent way to do that and here's how they work. They simply tease the prospect into opting into your site so they can receive access to what they want. In the mean time, the next page will be personalised with their name and up to five configurable items of your choice, PLUS they will receive a series of follow-up emails. This is a very powerful way to ensure your site visitors receive the best possible value from you and the software can be used for as many campaigns on any number of web sites that you own. For just $47, the software is excellent value and the marketing strategy, once in place, works for you over and over again. You can get a copy here. FAQ's: People like frequently asked questions and you can even utilise them in your web site copy if you wish... They answer any questions that the prospect might have and are well worthwhile including on your web sites. Remove any obstacles that the prospective buyer might face. Streamline the Purchase Process: Let the prospect know what to expect in advance. Detail the process near the payment link so they can be sure of the steps to take and know when exactly they will receive what they want. Contact: Consider including a live help button, a support center and/or at least your contact details. Why not include MSN details if you are online frequently? Chatting is an easy way to communicate quickly and effectively with your site visitors. Up-Sell: Once you have the customer where you want them, it could be worthwhile to consider including an up-sell or one time offer with your special. If the prospect has their wallet out ready to buy, then they might be persuaded to spend a little more to receive a lot more. But do consider that they don't want to add $100 to their spend. Make it realistic and put yourself in your customer's shoes for success. Follow-Up: Do ensure you add your customers to a special customer list where you follow up with them. Now they are priceless and once they have a successful transaction with you, the chances of them repeating that process are made much higher. Especially if you treat them with dignity and respect -- which they deserve. Consider offering them related niche-products to what they initially purchased and you should find they are open and willing to spending with you again in the future. It might look like a lot of work when you look at the suggestions I've made overall... but it's well worthwhile taking the time to plan your promotions in stages to suit your available time. Especially at this time of the year. Work on it in sections and focus to attain each goal and you might just have more profits in your pockets this Christmas. I wish you all the very best in your promotions. __________ About the Author: The author, Eva Browne-Paterson has been publishing EvieB's New-Z since 2001 and has over 20 years of marketing experience online and offline. You can subscribe to her ezine and promote to over 65k each week here. Eva also writes copy to suit your promotions here. __________ |
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HOW TO PREPARE YOUR COMPUTER FOR A TRIP AWAY © By Eva Browne-Paterson - www.EvieB.com If you're anything like me and you normally work on a desktop computer at home, then when you go away on business or pleasure for that matter, there's several things that can organise in advance to enable you to keep marketing while you're away. Firstly, you'll need a laptop. If you don't have a laptop, then you're really restricted to just using internet cafes to check webmail and bank balances etc. If you don't want to splash out and buy a laptop, why not consider hiring one for the time you'll be away? You'll find that it's not always that expensive as long as you shop around. Ensure that the laptop has the same programs installed that you'll require while you're away. For instance, I needed the following programs:
That's a lot of programs isn't it? But you'll need to think in advance about what you'll be wanting to do while you're away and the specific programs that you'll need so you're not caught short... Once you've installed the required programs, you'll need to copy over files that you will be needing. Using a flash card is a great way to do that. I bought a 2GB flash card and it holds a ton of files. It just acts as another drive and you can use it to transfer files from computer to computer. If you have a network at home, it's a good idea to plug your laptop into it and synchronise your email so you have all your emails at hand. If you don't have a network, you can find out the location of your PST file in Outlook (or the relevant file in the email program that you use), and copy it to your laptop and open it like you would an archive file. I personally prefer to use webmail while I'm away, only because my husband opens my emails at home every day and sends me anything that needs my attention. But if no one else is accessing your email, you can even consider using a pop3 email account on your laptop and downloading your emails directly. Other files that are handy to copy to your laptop are your Favorites. If you're a heavy user of favorites and bookmarks, then this folder is a must. You can find the folder on your hard drive under Documents and Settings and your user name. Just copy the whole folder and replace the folder on your laptop. I also like to carry my Ads.doc, which is a compilation of all the programs I belong to, the login URLs, my affiliate links and logins and passwords for cpanel access to my own web sites. Very handy for promoting while you're on the road. It's also handy to add any new programs that you might signup to while you're away, so you have the information when you return back home. Some people like to use hand-held devices like blackberry's to receive notifications of incoming emails, or PDA's to allow access to particular things like address books, organisers etc. These tools can be helpful too. When you use a laptop, it's a good idea to have a laptop bag to carry it around in. I have a backpack which also fits a headset for using Skype, my mouse and keyboard (because I prefer to use regular sized accessories) and my flash card. Always carry laptops as hand luggage where possible when flying. When you return from your
trip, you can use the flash card to transfer files back to
your regular computer. So with a bit of prior organising,
there's no reason why you can't carry on business as usual
when you're travelling. About the Author: The author, Eva Browne-Paterson has been publishing EvieB's New-Z since 2001 and has over 20 years of marketing experience online and offline. You can subscribe to her ezine and promote to over 65k each week here. Eva also writes copy to suit your promotions here. |
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10 USEFUL WAYS TO STRATEGISE FOR
SUCCESS IN 2007 © By Eva Browne-Paterson - www.EvieB.com It's the end of January already and that time has flown don't you agree? Well they say time flies when you're having fun right? What if you're not having fun with your internet business? Then it's time to take a step back and rethink your strategies for the year. I mean, you really deserve to have some fun and to be successful. First you need to organise yourself and get rid of the time-wasting tasks, then strategise to achieve your goals. I suggest you sit down at your computer and copy the following questions to a MS Word or Notepad document and answer them honestly. It's a productive way to effectively generate a good road-map to follow for your success this year. 1. Change Your Habits Do you have any 'bad' habits? For instance, do you find that you're often getting stuck surfing sites or shopping when you should be working? If that's the case, then I want you to identify the 'bad' habits and right them down. Consciously make an effort to avoid those 'bad' habits when you're working. Hey it's okay to do that surfing and shopping in your leisure time. Change your work habits to good, productive habits. They're much more satisfying. 2. Learn To Focus Are you continually sidetracked? When you have 'so much to do', but don't know where to start -- and you find you're doing a bit of this and a bit of that but not actually finishing anything... Then it's time to focus on one job at a time. Allot yourself time to complete a task and carry it out from start to finish. If it's not related to email, then close your email program while you are concentrating on the task. 3. Cut Down On Time-Consuming Activities Do you know how many things you actually do each day online? Consider writing down what you've done in one day and reviewing where you've been and what you've been doing. Looking at your history is a good way to achieve this. You'd be surprised how many sites you can visit in just one day... Now circle the places that you didn't need to visit because you didn't achieve anything by visiting those sites. Resist the temptation to check out every site you come across and only visit the sites you plan to visit for a reason and you'll save precious time. 4. Automate Repeated Tasks Are you repeating certain tasks over and over again? Depending on the task, there's usually a way to automate it to save you even more time. For instance, if you keep typing the same email repeatedly, then you can use a program like Type Pilot to save the text and automatically insert it into emails with a couple of keyboard clicks, instead of spending time retyping the text. You can download this handy free tool here: http://www.evieb.com/typepilot.exe If you're repeating other tedious, maintenance-type tasks that could easily be carried out by someone else, then why not consider outsourcing to have that work done for you by someone else. When you look at many of the highly successful people online, you'll find that they're not doing it all on their own. Bite the bullet and get some practical help. 5. Cut Down On Wasteful Outgoings Do you know how many PayPal and credit card subscriptions you have right now? If you're unsure, then you'd better rush over to your online accounts and copy the details of your current subscriptions so you can keep on top of your outgoings. Review your subscriptions and work out which ones are wasteful - and that's any that aren't bringing you a return or that you aren't using to the full potential. Cancel them and downgrade your account or close your account with the program altogether. Finding a free alternative is another good option, especially for programs that you've been a member of for several years. Search for cheaper or free alternatives. They are out there! 6. Set Your Business Goals Now you need to write down your specific goals for 2007. Start with smaller goals. For instance, in one week I'd like to [your goal]. Then write down a goal for the next 30 days and where you'd like to be or what you'd like to achieve. Try not to make it all about money... But it can be if you're SPECIFIC. Other suggestions for goals you can set for yourself are things like: -> Increasing the size of your list. -> Increasing the number of affiliates in your program. -> Increasing the number of sales you make over a specific period of time. -> Creating your own product or web site by a particular date. -> Earning a specific amount in a particular program by a specific date. -> Referring a particular number of affiliates to a program by a specific date. -> Spending less time online and achieving more results. -> Saving a particular amount of money in your bank from online earnings by a specific date. Do you get the idea? It's not that hard when you actually sit down and write down your goals. Once you get the hang of it, and especially once you start achieving your goals, then it's much easier to start setting longer-term goals like six month and 12 month goals. 7. Identify Your Needs Once you know what your goals are for the upcoming year, you need to know how you will achieve them. Ask yourself questions like these: -> "What do I need to accomplish this first part?" For instance, if you need your own domain name, go straight to www.godaddy.com and search for the domain name and register it. This takes about ten minutes to complete. Sometimes the first part of a goal includes research. If that's the case, set yourself the appropriate time to carry out the necessary research and decide on your course of action. -> "What tools do I need to have to carry out this action?" For instance, if you want to start your own membership site, you might need to purchase a script to manage the program. This is in fact one of my own goals to accomplish by the end of February. I recommend the amazing, top-of-the-line program that I've been using. You can see it here: http://www.evieb.com/likes/easymemberpro Please note, there are always free scripts that you can download from the internet. You just need to search for them and review the functionality to see if they do all that you want them to do. -> "What skills do I need to carry out these tasks?" Identify the required skills and if you don't have them, learn them or ask someone you know with those skills for help, or pay someone to do those tasks for you. It really is easy to find out how to do almost anything when you have the internet at your fingertips... 8. Make A Plan Now that you know what you want and you know what you need, write down a rough plan of how and when you will be able to do these things yourself, or to get someone else to do them. Give yourself ample time to set everything up, carry out each particular task and to make your goal achievable. Don't be hard on yourself. Remember to prioritise in order of importance. Display your plan in an obvious spot where you can see it from your computer and cross off each part as it's completed. You can even use Task Manager in MS Outlook for this. The reminders are very helpful and easy to set as well. 9. Review Regularly By now you should be feeling pretty optimistic about where you're headed this year. Make a point of continually reviewing, updating, and marking your progress along the way -- ensuring that you reward yourself for achieving those smaller goals. It's very important. 10. Increase Your Optimism If you're the type of person who thinks they don't deserve success, and that's not entirely your own fault, then you'll be needing to increase your optimism almost continually. Actually achieving your short-term goals is a very good way to remain optimistic because you're really doing it! Ask yourself these questions: -> "Am I thinking any negative thoughts that can hold me back?" -> "Am I allowing my friend's comments to get me down?" -> "Do I think I can't afford to take the necessary steps to achieve my goals?" -> "Do I really think I can do this?" If you answered negatively to any of those questions, you'll need to keep telling yourself that you CAN do it and you WILL do it to succeed. Just look around you on the Internet... There are many people from very humble backgrounds that are making an honest income online that's increasing every day. You can do it too. I have no doubt about it... All you have to do is start once and for all and stick to your plan. Here's to YOUR success in 2007. __________ About the Author: Eva Browne-Paterson lives in Australia and publishes EvieB's New-Z from www.EvieB.com. She also runs an advertising company, www.Ezines-R-Us.com with her partner, Jullieanne Matheson in Canada. Eva has over 20 years of marketing experience online and offline and plans to publish her first novel in 2007. Looking for free advertising? Subscribe to 48 ezines with over half a million subscribers with one click. Visit this page --> www.ezines-r-us.com/freeadvertising.htm |
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20 AD COPYWRITING TIPS
FOR A BETTER RESPONSE © by Eva Browne-Paterson - www.evieb.com Before putting pen to paper, or fingers to keyboard, and writing ad copy for your next promotion, you should read and consider these helpful copywriting tips. They're designed to give you more insight into your customer's mind and write copy that will generate a better response.
I hope these tips give you some good food for thought when writing your next ad for promoting your business. __________ About the Author: Eva Browne-Paterson has been publishing EvieB's New-Z since 2001, and partners with Jullieanne Matheson in Ezines-R-Us.com. To save on advertising and reach a targeted audience, try Targeted Solo Ads or their double opt-in Classified Ad Specials for your next promotion. __________ |
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EVEN MORE AD
COPYWRITING TIPS FOR SUCCESS © by Eva Browne-Paterson - www.evieb.com Here are some further recommendations to put into action when you're writing your next salesletter or ad copy:
I hope these copywriting tips help you to generate more sales in the future. __________ About the Author: Eva Browne-Paterson has been publishing EvieB's New-Z since 2001, and partners with Jullieanne Matheson in Ezines-R-Us.com. To save on advertising and reach a targeted audience, try Targeted Solo Ads or their double opt-in Classified Ad Specials for your next promotion. __________ |