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Index:

How Can I Organise My Classified Ads?
How to Manage & Make the Most of Your Ad Campaign - Part 1
Free Tools to Source Distinctive Vocabulary for Your Ads
I Wish My Time Online Could Be More Productive!
How Can You Be Fully Prepared for Computer "Crises"?
PPC Search Engines: Another Form of Free Traffic that Pays YOU!
Do You Treat Your Inbox Like Your Letterbox?
Paid Advertising: How to Get the Best Value for Your Money
Use *Snazzy Scripts* to Make the Most of Your Site Visitors!
LEADS: List of Email Addresses for Direct Selling!
How to Make Money by Not Wasting It!
Brilliant Insider Tips to Exploiting Traffic Exchanges to Expose Your Site Even Further!
How to Significantly Increase Your Hourly Click Rate when Surfing
How to Put the 'Jingle' in your Website This Christmas - UPDATED!
Look Ahead & Make the Change
How to Maximise Your Marketing Efforts in No Time
You Can Make a Profit this Week by Advertising Effectively
How to Build Your Business by Servicing Your Downline
Spruce Up Your Site for the Busy Season
How to Add Power to Your Business
New Direct Traffic Technology
How to Use Free Deals to Promote Your Business
How to Effectively Build Your List Quickly
3 Steps To Effectively Increase Your Marketing Response
How To Effectively Market During the Holiday Season
Start the New Year with a Fresh Perspective
How To Fast Track Your Success
12 Ways To Get More Business With Your Business Card
15 Little Known Ways to Make More Money with eBooks
Your First Steps to a Digital Publishing Empire
Thank Your Clients With A Christmas Gift This Year
14 Ad Copy Tips - Dare To Be Different
Profit-Generating Promo Ideas For The Busy Season
How To Prepare Your Computer For A Trip Away
10 Useful Ways To Strategise For Success In 2007
20 Ad Copywriting Tips For A Better Response
Even More Ad Copywriting Tips For Success

 

 

  


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Finding a niche is the secret to Internet Marketing.
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You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

How Can I Organise My Classified Ads?

HOW CAN I ORGANISE MY CLASSIFIED ADS?
© Copyright by Eva Browne-Paterson

How often do you submit classified ads on the internet? Daily, weekly, monthly? However often you do, I bet you do it more often than you'd like to. That's not necessarily a bad thing.  You need to advertise so other people know you're out there.

How organised are you though?  Do you compose a new ad every time you place an ad or do you copy and paste the ad copy, forward an email, change the data etc. etc.?  It can certainly become a monotonous, timely chore and being well organised can have great benefits.  Creating a document that holds your precious ads can save you time!

Just think:

1. If you ever lose your inbox emails, you have a copy of your ads and the related links saved in a different place on your computer, so it also acts as a backup.
2. You don't have to go searching through your inbox folders for your affiliate link or go to the site to find the recommended ads etc.
3. Placing an ad via email or directly to a site can now take half the time because you have the ad preformatted with the correct number of characters per line.

So organising your ads starts as soon as you join a new program. Here's what to do and I've used MS Word as the example program to use:

1. You receive a welcome email from a new program you've joined and it contains your affiliate link.  Copy the link.
2. Open your word document, I call mine Ads.doc (original huh?). At the top of the document in the index, type in the name of the program in alphabetical order, eg.

EvieB's New-Z - Paste your promotion link here, eg. http://www.evieb.com/new-z.html 

You will end up with a list of program names and links here at the top of the document.

3. Scroll down to where the program will appear in your document alphabetically and type the name of the program again.
4. Select the name and insert a bookmark, (insert, bookmark, type in abbreviated name of program). Bold the name of the program so it stands out.
5. The line above the name is a good place to insert a horizontal line format, borders and shading, horizontal line, ok).  I also place a 'back to the top' hyperlink above the line - then I copy and past the line and the link above each program name so if I want to get back to the top quickly, I can.
6. Paste the link in again after the name of the program.
7. Now go back to the top of the document, select the name of the program and insert a hyperlink to your bookmark (click the hyperlink button on your toolbar, click on bookmarks, and select the bookmark you just created).
8. Now when you open the document and you want to copy an ad for a particular program, you just click on the name and it will take you to the right place.
9. Visit the site of the new program and copy ads, email letters etc. or copy them from your welcome email and paste them into the correct place under the name of the program.  Create your own ads, format your ads for emails etc. or to the ezine's guidelines that you will be sending.
10. If you use ad tracking facilities, you will want to add your tracking link under the name of the program in the body of the document as well.

Once you have your document started, it's easy to add new programs and ads to it.  I've had my document going for about 1.5 years and it's now 75 pages long!  I also send it to work so if I'm placing any ads from there, I know all the links! Verrry handy!  Remember to always test your links to make sure they work, then you can trust your Ads.doc implicitly!

Have a go at setting your own up and see how much easier and quicker it is to select ads that you have used previously and know work!  If you have any trouble setting your document up at all, feel free to email me and I will set it up for you and email it to you.

You can also use the document for keeping track of URL submissions to search engines and FFA Submitters etc. as well, depending on the services and the software you utilise.

This document also comes in handy for copying your program links if you're using a traffic generation program and adding and deleting sites. Just open the document and copy the appropriate link from the index and paste it into the site where you're working.

Due to many requests, I have created a sample that you can download here.

Have a go at your own and let me know what you think.  Good luck and happy advertisement placing!
____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place One Free Ad a Week to over 65,000!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 



 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

HOW TO MANAGE & MAKE THE MOST OF YOUR AD CAMPAIGN

HOW TO MANAGE & MAKE THE MOST OF YOUR AD CAMPAIGN
© Copyright by Eva Browne-Paterson


This article will show you how easy it is to conduct an ad campaign that will increase the amount of hits or sales you receive from a published ad.

You've found a program you really like.  You feel that the potential is there for the program to work and generate a decent income. It's not a pie in the sky, it's a fair dinkum professional business that you know can help you and others like you.

GREAT! Now what?  Do I sit here and wait for something to happen? Ahm noooo..... You have to Promote your program so people will join you in the quest for 'freedom'!

Okay, so you've got your referral links right? Yes! You've copied some ads from the relevant site. Well not all sites do supply sample sales letters or ad copy.  That's okay! Just read through the introduction page and sometimes even the FAQ's and you'll find the information you need to tell people what's in it for them!  That's usually all people want to know... What's in it for me? What do I get for working this program?

So you formulate the ad, but how do you know that it will work? Easy. You test the ad copy by testing a few ads. 

This is what you do:

Choose some ezines where you can place free ads, or if you are financially unchallenged, some paid solo ezine ads.  Spend some time preparing the ads that you will place and make each one different.  This test is to see how well the ad copy works.  Once you have your content in place, change the first subject line to use words that will grab the reader's attention. This also applies to the content as well, but it's your ad and it's entirely up to you.

You all know about email speed reading.  We all do it. Scan, scan, scan, STOP, hey that caught my attention, read, read, okay, scan, scan, scan... and so on.  We do it every day.  Can you remember what grabs your attention?  Good!  If not, copy it or enter it into a document (your Ads.doc) for future reference.  Copy, change, use newspapers and magazines, the tv, words in a meeting, wherever you get the words from, it's okay as long as it isn't copyrighted.  Use your imagination! Be
outrageous, outlandish, be forward. If you're shy, no one on the internet knows that! Be arrogant! Just be different, while still being yourself - if you can.

So we've got a good ad? Well yes, we think we have about five different ads for the one program.  Good.  Place them in different ezines and wait for them to be published. 

This is where your ad campaign comes into action.  The link you have placed in the ad is not the original link you receive from the program when you joined.  It's a redirect link with a special code
in it so you know which ezine ad link was clicked on.

So how do I generate a redirect link for my referral link?  There are a number of options you can choose from:

I personally use Ad-Alyzer:
Enter your referral ID.  Add some notes so you know which program the link relates to and which ezine you're advertising it in, then enter an abbreviated 'code' that will jog your memory as to what the link is. It really doesn't matter if you don't remember. You might have 20 or more ad campaigns running at one time, but you can always check your notes to see which particular one a particular code relates to.  And remembers, always test your code to make sure it works!
Cost: Free. Definitely worthwhile. Ad-Alyzer or Add2It Go-To.

Next, you need to generate a report at the end of one week to see which ad brought in the most hits.  So you can see all your five ads and the quantity of clicks generated by each ad.  You do this in the reporting utility of the ad campaign program you use by entering the first and last date and submitting. Wow! So the ad with 57 clicks compared to the ad with 24 clicks is definitely a winner! That's right, that is the ad you place a paid solo ad for.  Just place it in an ezine with a large amount of subscribers or one that is very responsive, depending on your budget of course.  But you can also use the solo ad in safe lists that you belong to, in your classified ad submissions, in your signature, more free ezine ads and wherever else you normally advertise.

Make sure you save your report by clicking on File, Save As and save the report to a folder called "Ad Campaign Reports". Very handy if you want to remember how you're ad campaign went and also how good the response from each ezine was. Alternatively, you can make a note of the 'rating' you give your own ads in your Ads.doc next to the ads.  I personally place the best ranking ads at the top underneath my program heading so they're easy to access.

Take the time out to conduct a proper ad campaign and use the ad copy that receives the best response.  How often do you place ads that receive a very small response.  It's really just a waste of your time.  Time which could be better utilised by testing your ad copy to ensure it achieves the desired results.

If you haven't done so already, try out an ad campaign and let me know how it goes.  We all like to hear about ad campaigns that work, generate hits and make sales!

If you're wondering what the referral to (Ads.doc) is, then take a look at my previous article called "How Do I Organise My Classified Ads?" 
http://evieb.com/new-zarticles.html#ClassAds


Now go place some ads! Good Luck!
____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place One Free Ad a Week to over 65,000!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 


 
 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

FREE TOOLS TO SOURCE DISTINCTIVE VOCABULARY 
FOR YOUR ADS

FREE TOOLS TO SOURCE DISTINCTIVE VOCABULARY FOR YOUR ADS
© Copyright by Eva Browne-Paterson

When you read through classified ads, what is it about an ad that catches your attention?  Is it the headline, symbols used, the ad copy itself or even a spelling mistake? Sometimes it can be a single 'different' word that might look out of place or it might be a powerful phrase.  But whatever it is, it grabs you and makes you read to the end of the ad.  Your mission has been accomplished!

This article will explore some of the tools and resources you can use to obtain distinctive vocabulary to increase your 'word repertoire'. Use these new words in your ads to make them *STAND OUT* from the crowd!

When I say 'different' words, I mean unusual, out of the ordinary, unique and distinctive vocabulary. The internet is a world of its own and a lot of what we learned at English in school regarding sentence construction has gone right out the window! Granted, a lot of us like to remain civilised and use the 'correct' form of sentence construction, but if you don't, you can get away with it without losing marks!  You can use slang words and you can abbreviate words to shorten the character length of a line.  Space is an important issue when placing an ad and we're forever being restricted regarding the amount of space we are permitted to use.

Many ads are written in the present context where you are attempting tell the reader about something that you think is worth their time and efforts to explore.  Let's look at an example of the vocabulary that can be used in advertising.

Exclamation Vocabulary:
Here are some exclamation words and phrases that I've seen used many
times in ads.

- WOW!
- Fantastic!
- Check this OUT!
- Oh My God, I can't BELIEVE it!
- This is AMAZING!
- Never SEEN Before!

These are just a few of the many words that you regularly see used in ads. Now let's use some nifty tools to create some new words.

*FREE TOOLS*
Using the following tools, we will find some distinctive vocabulary to use in place of the word 'fantastic'.

Thesaurus:
You've all heard of a 'thesaurus' right? And no, it's not a dinosaur! A thesaurus is used to find other words for a particular word, or synonyms. I personally use the thesaurus that comes with MS Word
and it can be accessed by clicking on the Tools menu, then clicking on Language and Thesaurus.  Alternatively, you can use online thesauri for free like the following:

Merriam-Webster Online Thesaurus & Dictionary:
http://www.m-w.com/thesaurus.htm

Entry Word: fantastic
Function: adjective
Text:
Synonyms: FICTITIOUS 1, chimerical, fanciful, fictional, fictive, illusory, imaginary, suppositious, supposititious, unreal
Related Word: implausible, incredible, unbelievable; absurd, preposterous; irrational, unreasonable; deceptive, delusive, delusory, misleading
Contrasted Words: common, commonplace, everyday, familiar, ordinary; customary, prevailing, universal, usually conceived or made without reference to reality <their explanation was fantastic>
Synonyms: antic, bizarre, grotesque
Related Word: adroit, clever, ingenious; eccentric, erratic, odd, queer, singular, strange; absurd, nonsensical, preposterous, ridiculous
Contrasted Words: factual, solid, sound, valid, well-grounded; plausible, reasonable
Synonyms: FOOLISH, absurd, ||balmy, crazy, insane, loony, preposterous, silly, unearthly, wacky
Synonyms: MONSTROUS, cracking, massive, monumental, mortal, prodigious, stupendous, towering, tremendous
Synonyms: EXTRAVAGANT, preposterous, wild

WordNet: http://www.cogsci.princeton.edu/cgi-bin/webwn

WordNet 1.6 overview for "fantastic"

The adjective "fantastic" has 5 senses in WordNet.

1. antic, fantastic, fantastical, grotesque -- (ludicrously odd; "Hamlet's assumed antic disposition"; "fantastic Halloween costumes"; "a grotesque reflection in the mirror")
2. fantastic, howling (prenominal), marvelous, rattling (prenominal), terrific, tremendous, wonderful, wondrous -- (extraordinarily good; used especially as intensifiers; "a fantastic trip to the Orient"; "the film was fantastic!"; "a howling success"; "a marvellous collection of rare books"; "had a rattling conversation about politics"; "a tremendous achievement")
3. fantastic -- (extravagantly fanciful and unrealistic; foolish; "a fantastic idea of his own importance")
4. fantastic, fantastical -- (existing in fancy only; "fantastic figures with bulbous heads the circumference of a bushel"- Nathaniel Hawthorne)
5. fantastic, phenomenal -- (exceedingly or unbelievably great; "the bomb did fantastic damage"; "Samson is supposed to have had fantastic strength"; "phenomenal feats of memory")

The Semantic Rhyming Dictionary: http://www.rhymezone.com

A very interesting reference, this rhyming dictionary lets you search for rhymes of any term you supply, but also for other related words, similar to a thesaurus. For example, you can specify "perfect rhyme", "homophones", "semantic siblings", "synonyms", and other relations. Fun!

Words and phrases that rhyme with fantastic: (22)

2 syllables: drastic, plastic
3 syllables: bombastic, dynastic, elastic, fantastik, gymnastic, monastic, sarcastic, scholastic
4 syllables: gum elastic, inelastic, onomastic, thermoplastic
5 syllables: amino plastic, ecclesiastic, enthusiastic, iconoclastic, interscholastic, phenolic plastic
6 syllables: fluorocarbon plastic, unenthusiastic

Words and phrases that have a meaning related to fantastic: (45)

Synonyms: antic, extraordinary, fantastical, grotesque, howling, marvelous, phenomenal, rattling, strange, terrific, tremendous, unreal, unrealistic, unusual, wonderful, wondrous

Often used in the same context: great, wonderful, amazing, terrific, extraordinary, fabulous, tremendous, awesome, marvelous, plastic, wondrous, phenomenal, spastic, bombastic, dynamic, enthusiastic, super, unusual

Appears in the definition of: crazy, dream, figment, magic realism, phantasmagoric, phantasmagorical, pipe dream, surreal, surrealism, surrealistic, transmogrification

Phrase Finder: http://www.shu.ac.uk/web-admin/phrases/search.html
Input a word and the Phrase Finder will return a list of phrases that are related to your word in some way.

These are the results returned for 'fantastic' (some are kind of funny!).

A great day for the Irish
A pipe dream
All creatures great and small
Behind every great man there's a great woman
Go great guns
Great Balls Of Fire
Great Scott
Great minds think alike
Make great play of
Out of this world
Set great store by
The great outdoors
The great unwashed
The great white hope
Time is a great healer
Trip the light fantastic

So now you have four more tools that can be utilised to change words in your ad copy for more distinctive, descriptive vocabulary. Make these words stand out by including them in your headline,
making them rhyme, CAPITALISING (not too many words please!), or adding an asterisk on either side of the word or phrase like *THIS*.

If you join a new program and copy the affiliate email sales letters or ad copy provided by the company, just think how many other affiliates will be using the same ad!  Choose a descriptive
exclamation word and use your new tools to come up with some new ad copy that will be different from the other affiliate's ad copy! Test and track your ads for response rates. Hopefully the
response will be higher than you expected!

Don't be a sheep - lead the way and let your ad copy stand out from the crowd!  Always be an individual by using distinctive vocabulary!

____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place One Free Ad a Week to over 65,000!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 



 

I WISH MY TIME ONLINE COULD BE MORE PRODUCTIVE! 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

I WISH MY TIME ONLINE COULD BE MORE PRODUCTIVE!
© Copyright by Eva Browne-Paterson - http://www.evieb.com


Imagine, you have your day planned. You have to go to work for eight hours where you have a tonne of jobs scheduled, you have a lunch time appointment with a friend, you need to stop off and buy some food to go with dinner, you pick up one of the children on the way home, you get home and talk to your family while you're preparing dinner, you catch the end of the news while you're eating dinner, then you need to go online and promote your business and read your emails!

This is probably a small part of an ordinary day for any working person who also has an online business. Agreed?

How often do you find that the hours have just passed so quickly while you are reading and working online and you haven't achieved half the things that you hoped to?  More than 50% of the time?  You need help! Let's face it, we probably ALL do!

We can't squeeze more hours out of the day and stay healthy by missing out on precious sleep.  The time we spend online could also be used to do other things that require our attention as well! So what can we do to ensure our time online is more productive?

Think about organising your tasks and creating a work plan. Hmmm, sounds like a good idea... but how?

It's no good just saying to yourself "I'm just going to read my emails". Is that what you really do? Probably not. (Four hours later...) You read an email, something in it requires follow up and you click on a link and voila! You're off surfing the web and getting sidetracked investigating 'other' things that don't require as much attention as your emails do.

We all know how easy it is to let our inboxes get overloaded with email! That's another article in itself! But let me just suggest one thing, you must, I repeat, MUST use filters to sort your email so you save time by not having to scan and sort incoming emails.

When you go online, organise the things that you know call for immediate action.  They are the number one priorities for you in that particular online session.  Write them down on a piece of paper that you have next to your computer. (Find a 'clean' piece though okay!).

For example, you might write down the following:
1. Read incoming ezines.
2. Submit free ads to ezines.
3. Submit classified ads online.
4. Update web page.
5. Upload web page to server.
6. Send reply emails.
7. Use traffic generator tools to earn hits.

This is where you plan what you will do and you need to try and stick to the plan without getting distracted.  If you're like me, email is the biggest distraction, so I turn the sound for incoming emails off and listen to music instead.  I can still see that I have email waiting to be read, but I don't feel the urgency without that little 'ding' sound! (Must be psychosomatic!).

A good idea is to multi-task by starting your online ad/URL submissions and traffic generator tools so they run in the background while you are reading your email.  It's not much use being online if you are only reading emails, when automated programs can help by doing some of your work for you.  Open a few windows at once at get them working in separate browser windows.  (I usually open five!). Some of the automated programs you are running might need checking back with
during your time online to see if they're finished and you can start another submission etc.  Just don't get distracted! Do it and go back to your email reading.

I always note in my Ads.doc the submissions that I have made to World Submitter as I have 30 profiles in place and submit a handful each day.  This program is a great background worker and can be found at
http://tinyurl.com/sxye. Free members can have five profiles which can be changed at any time so it's worth it to join for free and utilise it to do your submissions for you.

When you read your email, if it requires answering or you need to submit a free ad to an ezine, do it straight away. People appreciate prompt replies to emails. Then file your reply email in the same folder as the original email is filed in (hopefully done automatically by email filter/rules).  If you don't need the email any more, delete it. Don't leave read email in your inbox to be reread at a later date unless it's important that you do so.  Otherwise you are wasting your valuable time.  The aim is to empty your inbox by the time you've finished reading and filing your emails.  Just like clearing your desk by the end of the day. (I know, some of you never do! That's okay! You know where everything is! <grin>).

If there's a link that you want to follow through in an email, right click on it and add it to your favorites folder.  If you have Outlook Express, you can only save one link and it is automatically called "Favorites from Outlook Express".  That's it, just one.  So you might want to right click on a url, copy it and paste it into a document called "Sites to Check Out Later" or just click on it to open a window and go and save it to your bookmarks from the browser page. Save it in a subfolder you create called "To Be Checked Out" or any name you like. But whatever you do, check it out LATER.  Some people even prefer to tick the "Make Available Offline" option when saving a bookmark so they can do just that - check it out offline.

If you receive a spam email and you don't use an anti-spam program, reply with remove and add it to your blocked sender's list in your email program.  I wouldn't bother too much with going to web site removal systems as I don't believe they work.  I even sometimes think that they probably harvest email addresses!  Often you can't even tell which email address the spam email was sent to in the first place and you might actually be adding a new email address into their database.  It's an intrusion any way you look at it though, but at least if you block the address, you won't have to see their emails any more.

Before you exit your email program, always check the sent folder to make sure there aren't any emails that you need to file.  Use the tools options in your email program to delete your trash when you exit and compact your email every now and then.

As you are completing the tasks on your plan, tick them off. (Ah, that feels good!).  When you are done reading your emails, close your email program.  Otherwise, if you prefer, leave it open but only go to it every half hour or hour to check as it will distract you again.

Your ad submissions are going well while you've been reading your emails and your traffic generating programs are all moving along nicely racking up those hits to your sites.  Good!

Once you've read your emails, you can update your web pages and upload them to your server.  Then you can view them to make sure they are viewing properly online.  Don't close your html editing program or your FTP program once you've uploaded your pages though as there is always something that needs changing again isn't there!

Look at the time regularly when you work online so you know how long your work is taking you.  Some people even use reminders to take a coffee break or to remember to do another task. (Oh no! I forgot to pick the kids up!!).

Organise yourself and set a work plan.  It doesn't have to be as big as the one I used in the example, it all depends on the time you have available and what you hope to achieve in that time.  Just ensure that you stick to your plan and tick it off, item by item.  Do this and you can be sure that your time online will be much more productive.

Oh and the outside distractions, like family, friends and pets? Well you'll just have to train your family to cook for you and clean the house etc. and the friends, they can't reach you anyway because you have the phone line tied up while you're on the internet!! Send them an email! :^)

Remain focused on the work you need to do and it will get done!  Then you will have more time to do the 'other' things in life, like spending time with the family, going to the beach... ____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place a Free Ad to over 65,000 each week!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 


 
 

How Can You Be Fully Prepared For Computer "Crises"?

You have my permission to use this article as long as it is reproduced in
its entirety with the resource box in the footer. Other articles by the
author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

HOW CAN YOU BE FULLY PREPARED FOR COMPUTER "CRISES"?
© Copyright by Eva Browne-Paterson

In the face of a computer crisis, how long will it take you to get back online and back in action promoting again?  You can't afford to be off-line unexpectedly for days at a time when you have customers waiting for your action or a reply to an email can you?  Therefore preparation in the face of adversity is called for.  This article will explain which items are important for online communications and show you how to save and restore those objects that are vital for your online business.

A computer crisis comes in many forms.  Have you had one of your own yet?  They usually occur when you are a newbie and I guess it is a great way to learn more about the 'wonders' of your computer! I think they are called 'wonders' because people are always saying "I wonder why it just did that?!"

No matter if you are a newbie or an 'old hand' with computers, crises are a total inconvenience and always happen when you least expect or want it to.  Here are the various forms of crises that can occur:

- Virus Contamination: You get infected with a virus like Nimda, a Trojan, Hybrid or Worm etc. and lose files, send unknown emails to your friends spreading the virus etc. etc. 

- Hardware Problem: Your battery has leaked all over your brand new motherboard and your computer does some really weird stuff. 

- Software Problem: Your operating system is doing all kinds of strange things and you need to reinstall Windows. 

- New System: You buy a new computer and everything from my old computer is still on my old computer... 

- Unexplained: Many things fall into this category, like they do with computers! But it usually involves reformatting the hard drive. What? This action will delete ALL my files? hmmm... 

Whatever has happened in the past or could happen in the future, a computer crisis certainly has the ability to put you offline for at least 24 hrs or more.  So get the problem fixed as soon as you can and get back online. 

Let's assume your computer is now fixed, but you've lost all your precious internet files.  Of course you're upset about the time you will have to spend in setting up everything again and trying to
remember the important links, logins and passwords etc.  FACT: You won't remember them all.  It's as simple as that.  So what do you do?  You can't sit around waiting to receive emails from the companies you're involved with so you can get the details you need... too time consuming.  How could I keep that information in a form that is easy to restore if this happens again? 

It's simply a matter of preparing yourself fully for a crisis by backing up the important data from your computer onto another medium, eg. uploading to the internet, floppy disk, zip drive, cd rom
etc. and doing it on a regular basis.  How often?  It all depends how important your data is to you. 

The most common options for backup: 

- Use a backup program on your computer or an online backup service.
- Upload your files to a free webspace provider. (Can be time consuming if you have a large amount of data). 
- Copy your files to floppy disk.  (Good option if you don't have a lot of data).
- Copy your files to a zip drive.  (Good option if you have under 1 GB of data, but the zip tapes can sometimes be costly).
- Burn your files to a CD rom or DVD.  (Best option if you have a large amount of data, plus they're are inexpensive to purchase). 

Now that you have a means of backing up your files, which files are the ones that are important? 

These are the important files to back up so you need to know where they are located: 

- Your mail files which hold all of your emails. The help file in your email program should tell you the location of your email files if you don't know.  Generally, with Outlook, you can browse and choose the mail storage folder (I call mine Email).  With Netscape, the email folder is a subfolder of the Netscape folder.  Just copy all the Netscape mail folders and their subfolders to be sure. 

- Your Email Address Book.  This would be backed up by exporting your email addresses to a file and copying that file to your backup medium.  Just make sure of the file type by clicking on import address book in your File menu in your email program and check the file type that can be imported for later reference. 

- The favorites folder which is located in the Windows\Favorites folder, unless you are using a browser other than  MS Explorer, where it may be located in a different place on your hard drive.  In that case, go to Windows Explorer (sorry Mac users) and click on Tools, Find, Files or Folders and conduct a search for your favorites folder. 

- The Cookies folder which is located in the Windows\Cookies folder on your hard drive, or search again as shown above. 

Passwords and login information is usually received in an email from the particular company, so that data should be in your email folders. Some people choose to create a document that contains the name of the company, your login and password data and your associated link to that company.  This can be very handy if you get used to adding to it whenever you join something new. 

To restore your data, simply copy the cookies and favorites folder to replace your new folders in Windows (which should be practically empty now).  If you know the location of your email folder, you can copy the folders and files directly to that location or you can import your email from within your email program.  Sometimes this can be a tricky manoeuvre, so if you're unsure, just check your help file. Address books can be easily restored by clicking on the File Menu, then on Import, Address Book (or check your email help file if this is different in your program). 

If you back this data up regularly, whenever you are faced with an unexpected crisis on your computer, you can rest assured that your valuable information can be restored in a flash and you will be back online again as soon as your computer is fixed.  If it happens to you, you might lose one or two days worth of data, depending on how often you carry out your backup procedure. As the saying goes, "Better to be safe than sorry" and "Forewarned is Forearmed"! ____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place a Free Ad to over 65,000 each week!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 



 

PPC Search Engines: Another Form of 
Free Traffic that Pays YOU!

You have my permission to use this article as long as it is reproduced in
its entirety with the resource box in the footer. Other articles by the
author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

PPC SEARCH ENGINES: ANOTHER FORM OF FREE TRAFFIC THAT PAYS YOU!
© Copyright by Eva Browne-Paterson

There are Pay Per Click (PPC) search engines cropping up everywhere on the net and they really want your business.  Why should the larger more successful search engines like Yahoo and Excite etc. monopolise the market? It’s a great thing for us that there is more competition around as we can benefit from it.  So much so, that some of the newer PPC search engines will pay you to sign up AND give you guaranteed hits to your site absolutely free of charge! 

How do they work? 
You sign up for free, enter your web site details, known as a ‘listing’ and allocate key words to your site.  If someone carries out a search using your keywords, your site will be listed in the search results and your placement will depend on the amount you allocated to your keyword bid.

The higher the bid, the higher you will be placed in the search results with a higher chance of your website gaining a click through.  The minimum bid of most PPC sites is $0.01. 

Which keywords should I use?
The most important factor in pay-per-click positioning is choosing the right keywords to bid on. Forget using irrelevant keywords as they will be rejected. Relevant keywords mean targeted traffic, which is the whole purpose of this exercise. Since you're paying every time a searcher clicks on your site, it's crucial to make sure that every click is worth the money.

The cost of a top position for a given keyword is also a factor. Try to find keywords that relate to your site content that are affordable for you. If you can't afford the number-one position for a given keyword, still being on the first page of the search result is still worth it. Select keywords that
refer to your product or service. Just think of the keywords you would enter into a search engine yourself. Following are a couple of tools that can be utilised for keywords.

Go to Jim Tools to select and research large numbers of Keywords for your offer. http://jimworld.nu/keywords.html Good Keywords is a free Windows software tool for finding the perfect set of keywords for your web pages.  http://www.goodkeywords.com 

How can I benefit from using PPC search engines?
An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It is risk free and a cheaper alternative to listing with the bigger search engines. Search engines like Alta Vista, Yahoo and Google get plenty of traffic, but they are expensive. For example, with Google it will cost you $1500 for keywords per month with a three month minimum, so that's $4500 with no clicks guaranteed.  With PPC search engines, you can be fairly sure that most of the sites listed are fresh sites with good working links.

How do people find out about the newer PPC search engines?
These companies spend a small fortune on advertising and their advertising budgets are quite large.  Most of the PPC search engines offer affiliate programs and require that you insert a small search box on your website.  This helps them to get further exposure and when someone performs a search from your site through the search box and then clicks on a listing, you will be paid.  The commissions can range from $0.01 per click to 50% of that listing’s bid amount to your advertising
account.

How will you know when a search is made from your website? When you login to your account area and add the search box to your site, your username will already be included within the search box code! This means your account will always be automatically credited with the due amount! 

Don’t search boxes take customers away from my site?
People will look over a site to find what they want and when they have finished, they will go to another site.  They’re going to go away eventually anyway - it’s inevitable.  If you provide an extra service through the search box, they will probably come back again and they might even use the search box again in the future. 

Analyse your statistics to measure the effectiveness of PPC search engine advertising.  If you don't have your own ad tracking, URL tracking or site visit tracker available to analyse the results of your traffic, use the statistics provided by the PPC search engines to analyse the results of your efforts. Analyse the following items:

- Check to see how many people clicked on your link and the keywords they searched for.
- Look at the projected vs actual click-throughs to see if your listing’s description performed as well as you hoped. Did you receive the type of traffic you hoped for? Take this into consideration when deciding on future keyword purchases.
- Did you sell more products or services as a result of this traffic? If your traffic increased but your revenue didn't, evaluate your keywords and your site. It’s not much use getting the traffic to your site if they won’t buy. Can you think of more appropriate keywords to attract new customers? Don’t forget to include them in your webpage keywords as well. 

How much traffic can I generate for Free?
According to my research, you can receive $125 free for joining ~15 PPC search engines collectively, (with the option of increasing it to $625 with an extra $50 payout)!  This roughly equates to a whopping 20,000 Free click through visitors to your site (with the option of
increasing it to 70,000)! This doesn’t even include the extra hits you can generate through the affiliate programs!  Think how much you would normally have to pay for that many guaranteed hits to your site! 

So how do I get listed?
I have created a search portal where you can easily search for the keywords related to your site and check the current bids to see how much you need to bid to get high on the search results page. You can join each free PPC search engine and receive Free hits to your site.

Go here now to see how much each PPC search engine is currently offering:
http://evieb.com/new-zsearch.html

Take advantage of this terrific way of advertising. See you at the TOP! ____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place a Free Ad to over 65,000 each week!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 


You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

DO YOU TREAT YOUR INBOX LIKE YOUR LETTERBOX?

DO YOU TREAT YOUR INBOX LIKE YOUR LETTERBOX?
© Copyright by Eva Browne-Paterson

When we receive regular letters via snail mail, they're always delivered together and unsorted aren't they?  When you take them into your home, you need to sort them into piles, ie: my mail, your mail, junk mail etc. And when you're away for a few days, you can always tell because your letterbox
is full and the letters are sticking out and sometimes even on the ground!   

Thank goodness we don't receive as many regular letters as we do emails in our letterboxes!  If you're away for a few days, or if you're subscribed to 50+ ezines or just happen to receive a large quantity of emails every day, it's very easy to overload your inbox.   

There are several ways to manage your emails so they are filed automatically and this can save you plenty of time and make it much easier to find a particular email when you need it.   

*Treat your inbox files like a regular file management system
You have your hard drive organised so you can find your files easily enough don't you?  So treat your inbox the same way.  Give it some structure so you can sort, file and find your emails when you need to refer to them again. 

*Create folders relating to your business
Think about the business that you do and the emails that you receive regularly.  Categorise the topics of these emails and create folders for them in your inbox. Here's an example for a folder called Business with suggestions for subfolders that could be created:   

- BUSINESS
    - Ad Programs
    - Autoresponders
    - Banner Programs
    - Domains
    - MLM Programs
    - Paid to Read Programs
    - Safelists
    - Search Engine Submissions
    - Traffic Generators
    - Web Cash Programs

Under each subheading, you would now need to create a folder with the name of the company / program.  Here's an example of the sub- folders that could be in a Web Cash Programs folder:  
 
   - Web Cash Programs
       - AnyPay
       - ClickBank
       - EGold
       - NextCard
       - PayPal   

Use the folders to your advantage so you that you know when you need to follow up and when you have replied to a request.  If you are an affiliate in any program, you would be hoping for people to sign up under your affiliate link.  When they do, what happens?  You receive an email notifying you that you have a new member. You will probably want to follow up with the new member and welcome them so how can you organise that?  When you receive the first email, create a rule from that message so that any emails from that address with the subject line having the words "You have a new member" (or whatever the actual subject says) file them in a folder called "NewMembers" and create a new subfolder from that program's folder.  Here's an example of the file structure:

   - Business
     - Web Cash Programs
     - AnyPay
       - New Members
         - FollowupsSent   

See how I've also created a further subfolder called FollowupsSent?  That folder is used to file the welcome email that you have sent the new member. This would only be necessary if you had many new members to follow up. Otherwise you could just file the follow up email in the NewMembers folder.

So you receive an email, see that you have a new member notification in the New Members folder and know that you need to send a welcome email to them. You can forward a welcome email that you have used in the past and change the name and email address etc. to suit.  Then when the email is sent, just move it to the Follow Ups Sent folder.   

*Ezine folder   
I am personally subscribed to over 50 ezines, so when I received the first issue of a new ezine, I create a new mail rule to automatically file the email in my Ezine folder.  I don't actually have it filed under business as I open that folder several times each day.  I have created a subfolder called Read though so I know that the emails in the Ezines folder still need to be read.  Following is what the first tier of my Inbox looks like:    

Inbox
 - Business
 - EvieB's New-Z
 - Ezines
   - Read
 - Misc   

If you only belong to a few ezines, then you might want to create subfolders with the name of the ezine and create rules to file them automatically for you. 

*Ads that you have sent   
I have found it very handy to create a subfolder to my affiliate programs called Ads Sent.  This is where I file the emails that I have sent to ezines for free classified ads and safelist postings etc.  If you file your posted ads this way, they are much easier to find when you want to post another ad in the future. 

*Sort the junk mail   
It's very important to sort the junk and spam email straight away.  There's no use wasting your time rereading a junk email over and over again each time it is sent to you.  When you receive an email that you class as junk, immediately create a new mail rule from that message to delete any email from that email address or just block the sender if your email program allows. It doesn't stop it from reaching your inbox in the future, but it does stop you from having to read it again.   

*Create the rules   
When you have existing rules in place, your email should be automatically filed in the appropriate place.  If you receive an email in your inbox that can be filed in your system but hasn't been, create a rule straight away so that it gets filed next time.  If you get into the habit of sorting your email constructively, the only email you should receive into your Inbox should be from new programs you have joined, from new customers etc. or new junk mail - never a shortage of that is there?   

*Options   
There is an option in most email programs to display the folders with unread messages so that they open and are bolded to notify you that there is an unread email waiting for your attention.  Look at the tools menu and check this option.   

All in all, using a simple, straightforward system of file management with your emails will make filing a much easier task and reading your emails less time consuming.  You will also be able to find details such as login info and passwords etc. quickly.   

Here's a shock for you.  I just counted my folders and have a total of 340 folders in my Inbox, 309 mail filters and around 2500 blocked email addresses!!  You might be surprised if you count yours as well!
____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place a Free Ad to over 65,000 each week!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 



 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

PAID ADVERTISING: HOW TO GET THE BEST 
VALUE FOR YOUR MONEY

PAID ADVERTISING: HOW TO GET THE BEST VALUE FOR YOUR MONEY
© Copyright by Eva Browne-Paterson

You've been advertising your site for a while utilising the many free options available for promotion.  But now you have decided to invest some of your hard earned money into paid advertising. How can you be sure that your money will be spent wisely and bring you the kind of response that you need?

This article will inform you of the available paid advertising options and how to find the best deal for your pocket.

Target your market:
Firstly it is important to target your market.  You know what you have to offer and you really need to ensure that the people who see your ad will be responsive.  Make sure that you advertise in
a place that either provides targetted marketing or will appeal to the readers.  If your offer doesn't appeal to the reader, they won't click through to your site.

Next, you need to decide what type of advertising you want to utilise for your marketing.  Following are some of the most popular advertising options available to receive a positive response:

* Solo Ad mailings in Ezines
* Banner Advertising
* PPC Advertising
* Leads


So you decide on the form of advertising that you will use and now you need to find out the cost involved.  This is the important part. You need to shop around! I recommend that you always do this, because there is nothing worse than placing a paid ad, than to find out you could have placed a similar ad for a cheaper price.

Shop around:
When you shop around, make a note of the details that are relevant to your requirements so you can compare prices.  Usually it is a good idea to create a folder in your favorites called AdRates and
add the sites that you look at to this folder.  Then you can easily go back to the sites in the future when you are shopping around again.  If you come across a site that appears to have good
advertising rates, add them to your AdRates folder, then you won't be racking your brain trying to remember where you saw those great prices in the future.

Document your findings:
Create a document that lists the required information so you can really compare.  If you don't use paid advertising methods very often, or even if you do, you can create a document with the
available options for each advertising campaign.

How many people will see your ad?
When using any form of paid advertising, you need to find out how many people will be seeing your ad.  That's one column, "Audience". If you can't find that information out on the ezine's site or in the ezine that you're interested in, email the owner and ask them.  Also ask them if they have any specials on at the moment.  Nothing ventured, nothing gained, and they want to make a sale.  They
will be very helpful. With guaranteed hits, you buy by the quantity of hits, so make a note of the number of hits you can purchase. If it's banner advertising you're using, make sure the site receives
plenty of page views - ask and find out! Also ensure that your banner will be placed in strategic positions on the site.

When will the ad run?
How long till the ad runs?  Do you have to wait days, weeks, months? Find out as it could be critical to your campaign.  I remember once placing a paid 3 solo ad deal that just had to go out the following Monday.  I ended up waiting six weeks for the ad to go out and about 20 copies of the same ad went out before mine.  I can't tell you how much I sweated out waiting for those ads to be published!  It was torture!  I still haven't figured out how that one worked, but I learned a valuable lesson.  Always ask how long it will be until publication before you pay your money.  Another column in your document could be called "Lead Time" where you  would fill in the time delay until your ad is published.  Some sites even let you know what product the previous ads were promoting so you can
tell straight away if your add has been placed twice the week before (don't advertise the same product there!).

Price:
The all important figure!  Add a column to your document called "Price" and fill it in.  Always keep an eye out for specials.  Many ezine owners have 'spot' specials that might last one day or so
and these are genuine.  I particularly love the 50% off for subscribers specials. Being in Australia where the lousy dollar is worth US$0.50c, 50% off goes a long way!  So read the section in your ezines at the beginning or end of the ads where this information is usually located.

Payment methods:
Check the payment methods available.  Do they suit your situation? Add a column to your document called "Payment Method" and fill in that information.  Most companies have easy internet payment
methods and these days, if you have a credit card, you're all set.

Compare:
Now that you have researched different sites for advertising deals, you can sit down with your document and compare the prices and consider the value you get for your money.  Don't just impulse buy when you could probably get a better deal somewhere else.

Cheaper isn't always better:
Remember too that really cheap ads aren't usually a better option as you will probably get a low response.  There have been a couple of instances where my ads weren't even published at all, but that was another lesson learned.  Don't place an ad with an organisation you have never heard of.  If the offer sounds too good to be true, it possibly is, but check with someone that you trust.  Beware of bulk mailings as well, and I mean the million email mailings.  There is a good chance that you may be accused of spamming and that's just not worth it after all the effort you have put into your business.

Track your response:
Always track the response you get from an ad so you can see whether it was a good spend or not.  Use ad tracking or site tracking tools that are available free around the internet.  With guaranteed hits, make sure you check the amount of hits / page views to your site to ensure you received the guaranteed hits.  With banner ads, use url tracking in the link so you can see a stats report of the response received. Note the response rates in your document and also note any sales that you make from the ad.

Check your ad copy:
If it's a solo ad that you're placing, make sure the ad copy is free of errors, that the URL actually works and that the ad copy is Really Top Class!  You have the reader's attention for a few seconds so make that time count before they click the delete button.  Don't place a classified type ad in a solo ad as it's just a waste.  Give the details required for the reader to know what they will get out of clicking on the URL.  Make them want to click on the URL.  Don't forget that it doesn't hurt to include your name and your signature in a solo ad as well.  You have the room - use it wisely.  Let people get to know you!

It's up to you to shop around, compare prices, document the info and track your ads to ensure that you get good value for money. Using these methods should help you to make sure that you do get good value and don't get ripped off.

Good luck with your paid advertising promotions and I hope you reap the rewards for your efforts! ____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place a Free Ad to over 65,000 each week!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 


 
 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

USE *SNAZZY SCRIPTS* TO MAKE THE MOST
OF YOUR SITE VISITORS

USE *SNAZZY SCRIPTS* TO MAKE THE MOST OF YOUR SITE VISITORS
© Copyright by Eva Browne-Paterson

We go to a lot of effort to get visitors to our websites don't we? But how can we make them stay there long enough to take a good look around and even better, to make a purchase? How can we capture their information so we can contact them again and follow up to make a sale in the future? How can we imprint our websites on our visitor's minds so they remember them and come back to visit again?

This article will show you some diverse and unusual ways to attract your visitor's attention and add some interesting twists to other commonly used forms of website marketing.

[This article could not have been written without the fantastic resources found at the JavaScript Source. The links provided with each concept take you to a copy and paste instruction page to utilise each script. I recommend that you use a new html document to try out and tweak your scripts as required. Upload the pages to ensure that they work correctly before pasting the code into live pages and uploading to your server.]

*Different Types of Popup Pages & Ideas to Use*
1. Delayed Popup Page: Open another window a specified number of seconds after the first page finishes loading. Then you can be sure that your visitor will read the content if they are in the middle of reading the current page. This popup page can function as an advertising window, some tips on navigating your site, what's new, and lots more. How about "Now that I have your attention.... I want to make sure you don't forget to... or don't miss out on our great special...." What about making the popup window stay on top? (See No. 7).
http://javascript.internet.com/navigation/popup-page.html

2. Must Click to Proceed Popup: Requires the visitor to click your sponsor's banner or link before being able to enter your site or go to another page, the choice is yours. After clicking the banner or
text link, the advertiser's page will open in a new window, and your web page loads in the original window, which is behind the ad window. But who says it has to be a sponsor's page? Promote your own website and products!
http://javascript.internet.com/navigation/must-visit-sponsor.html

3. Exit Window: When a visitor leaves your page, JavaScript can automatically open a new window. Use it to say "thanks for visiting", etc. How about this; "As a parting gift, please enter your name and email to receive our 5 step email course on blah blah which will give you the skills to blah blah"? The visitor's details have just been captured and they have opted in to your autoresponder followup
sequence. Or "Please click on the gift of your choice below" and have a small list of product hyperlinks that send an email from the visitor to an autoresponder for the product chosen? Even better, don't use a text link - use an image! You are increasing your chances of making that sale with each effort you make!
http://javascript.internet.com/navigation/exit-window.html


4. Go Behind Popup: Launches a frameless "go-behind" popup banner window that cannot be closed unless the banner ad is clicked on. The frameless banner window persists, even if the launching browser window is closed. The banner window closes once the banner is clicked and the page of your choice is displayed.
http://javascript.internet.com/page-details/go-behind-popup.html

5. Help Popups: MS Windows help boxes are second-nature to most of us by now. How about having a similar popup help box on your web site? It doesn't have to be for help! It can be an ad for your product or a link to another page on your site! When visitors put their cursor on an item you have defined as having a help popup, it will load very quickly! There are tons of tweaks you can play with to tailor the appearance of the popups to your site. You have to see this script, it's great! Just use your imagination! Very Powerful!
http://javascript.internet.com/messages/help-popups.html

6. Smart Popups: Create popup windows that will center on your screen or popup near your link without popping off the edge of the screen. Also shows how to create a clickable popup or a popup that displays when you hover over the link with your mouse. Cool!
http://javascript.internet.com/page-details/smart-popup.html

7. Stay on Top Window: Use this JavaScript to keep a window 'on top' of the rest of your other windows. Not sure what I mean? Try it out and see! http://javascript.internet.com/page-details/top-window.html

*Other Unusual Ideas*
1. Menu Branding: This keeps your logo (or text) in the bottom right corner of the browser window as your visitor scrolls the page up and down. The logo glides very smoothly when the page is scrolled and looks great. When their cursor is on the logo, a menu appears in its place offering links to different sections of the site. The menu returns to the logo a few seconds after they move the cursor off the menu. Neat! But it doesn't have to be a navigation menu does it? Why can't it be product pages or hyperlinks to autoresponders or wherever it is that you want your visitor to go? It can even be different descriptive subjects all leading to the same place! :^)
http://javascript.internet.com/page-details/menu-branding.html

2. Persistent Layer: Float a layer on the screen so that it stays in place while a visitor scrolls the page. Similar to the menu branding but has no hyperlinks and it has an animation script that slides the layer into position. Make sure the text you use is riveting, like "Last day of sale!", "Click the Giveaway Button!", "Two for One Special Today Only!" or suggestive; "Buy Our Software Now!".
http://javascript.internet.com/bgeffects/persistent-layer.html

3. Multiple Message Scroller: This scroller supports both text and images. Size and speed are adjustable. It works with multiple messages and allows for hyperlinks to distinct URLs. Cool! Make
sure you put your best product info. into the scroller. Sales, images, anything to make your visitor click! http://javascript.internet.com/scrolls/multiple-message-scroller.html

4. Marquee: (Internet Explorer preferred) This JavaScript scrolls information back and forth across a page - the message appears to float back and forth! If you don't have Internet Explorer, it'll
just show the message on the screen. Works great for specials, bonuses, free e-books etc.!
http://javascript.internet.com/scrolls/marquee.html

5. Bookmark Reminder Popup: (Best with Internet Explorer) A bit better than the link waiting to be clicked! Pops up the "Add to Favorites" bookmark window once a week, or after every certain
number of days. Netscape users are given an alert message to remind them to bookmark the site. You define what the bookmark favorite says. Eg; "Great Software! Buy From Here!" or "Best Ad
Rates! Remember to Buy Solo Ads Here!"
http://javascript.internet.com/cookies/bookmark-reminder.html

6. Radio Button Links: Use form radio buttons as hyperlinks or mail links. Quick and easy way to add a unique navigation style to your site! Try it out from the site! Great for any question or choice! The person who clicks any of the buttons is taken to the URL immediately! Quite distinctive! http://javascript.internet.com/navigation/radio-button-links.html

7. Scrolling Button Link: This script scrolls a message on a button and then loads a page when clicked. Eg. "Click Here! FREE Today Only!"
http://javascript.internet.com/buttons/scrolling-button-link.html

8. Scrolling Title Bar: Use this script to display a scrolling message in the title bar at the top of the browser. Something different!
http://javascript.internet.com/scrolls/scrolling-title-bar.html

9. Visitor Email Alert: This script will send you an e-mail whenever the page with the script is loaded. This script works great as long as you don't have too many visitors or it spams your e-mail box! (As a security precaution, newer browsers pop up a security alert box for this script - you can't prevent it from showing). Works the same as the grey subscription boxes that popup on web pages.
http://javascript.internet.com/user-details/visitor-monitor.html

Have a go at trying some of these scripts out on your web pages and see if they make a difference to your sales! But remember to be different, from the other web pages that you see all the time and try something original and a bit out of the ordinary to grab your visitor's attention.

Good Luck and make the most of these fantastic snazzy script resources to ensure that your site visitors remember you, your company/product and your website!
____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place a Free Ad to over 65,000 each week!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
Try EvieB's Spinning Pop Generator today -> http://www.evieb.com/spinning-pops
____________________________________________________________
 



 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

LEADS: List of Email Addresses for Direct Selling!

LEADS: List of Email Addresses for Direct Selling!
© by Eva Browne-Paterson - www.evieb.com

We all have something to promote and quite often the case is that we aren't making enough sales.
Sales bring in the dollars so they are an integral part of online marketing. We all need to get
those potential customers to visit our sites, take a look at our products and hopefully buy to
make a decent living. How? There are many methods applied on the internet and this article will
discuss how to get fresh leads to see your product and, with any luck, make a purchase from your
site.

If you're like me and don't really like to recruit or don't have a lot of time on your hands,
leads are an excellent source for a "head start!"

What are leads? As the title of this article states, they're a list of email addresses of
potential customers that you can contact with your offer.

How do we obtain leads? There are several methods:

1. Acquire your own leads list by using a splash page. Here's a simple example of a splash page
that took me 2 minutes to make just yesterday. Click here.  All you would need to do is add a subscription via email or by using an autoresponder form. Easy.
2. Use an opt-in teaser page when promoting affiliate programs. This is where they opt-in to your
own private list before seeing your affiliate opportunity. ;-)
3. Purchase leads. The chances of success are higher here as these people have opted in to receive
more information about business opportunities. So you can purchase them and drop them straight
into your autoresponder follow-up series, which will of course include a disclaimer and a way to
opt-out. To play it safe, always purchase from a reputable source.

I conducted a search for leads at AltaVista and came up with millions of results. I checked out
several, compared each program and this one has the best priced leads and quality that I could
see:

http://www.jvleads.com provide 2000 leads to members every month. They are fresh, 0-7 days since opt-in and pre-verified for deliverability. Cost is $37/month.

If you're looking for signups, conduct a search in Google for guaranteed signups. Some just
guarantee a signup if the programme you are offering is free and they're a great way of building
your downline. If you are looking for someone to upgrade though, you would definitely need to
build a relationship by servicing your downline. You can see an article on that topic here.


The best lead source you can find would have to be Google Adwords, although it can be seen as
expensive for some. You create ad campaigns using keywords in Google's PPC system and when
prospective customers click on your ad and visit your web site, you should capture their
information by making them enter their name and email address to go further. Instant lead. ;-)

So if you're ever stuck wondering who to send your offer to, try looking a little closer at some
of the programmes offered on the internet or maybe even some you already belong to! Or carry out a category-specific search for leads in a search engine and you will see 1000's of services
available. Whenever possible, always go with a service that has been recommended by someone you trust or someone who has previously used that service with good results. Also carry out your due diligence -- make sure all your questions are answered before you purchase leads.

Good luck and I hope you make some more sales soon! :^)
____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.  Eva has spent 13 years working the
internet and writes Original Articles that will Help You to Promote Your
Business! Subscribers can place a Free Ad to over 65,000 every week!
Subscribe Today & Receive Great Bonuses! http://www.evieb.com/new-z.html
____________________________________________________________
 


 
 

Testimonial

"Thank You for such a great article!

Your article was great and being new to the net. I never would have thought to go through PayPal. I just wanted to THANK YOU for the information.

Sincerely, 
Anna Wheeler"

Mechanized Marketing- Earn to Build and Build to Earn
http://onesitemarket.com/vdownline.htm?2239

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

HOW TO MAKE MONEY BY NOT WASTING IT!

How to Make Money by Not Wasting It!
© Copyright by Eva Browne-Paterson  - http://www.evieb.com

If you're like me and you belong to a few programmes on the internet, sometimes you might find that it's hard to keep up with them all. That's only natural - we all live in a busy world! What if I told you that there is a way to save money immediately and to lift that weight off your shoulders and put a smile on your face? This article will give you two quick ways to do just that.

This is the scenario: You've joined some programmes on the internet and you want to make some money. Welcome to the club and good luck to you too. I hope you do make money and lots of it! I'm not being facetious here - I sincerely mean it. People can and certainly DO make money on the internet. It's in evidence everywhere you look. As you also know, it doesn't just "come" to them... They work hard to make that money.

So you find a really good programme, you upgrade to full member status and hope to reap in the rewards that are offered and most certainly possible. You promote, you do the training, you follow up, you wait and watch and hope for sales. You contact your downline, you hope they will upgrade... then you promote some more. Sometimes it happens, sometimes it doesn't. But you really believe in this programme and want to give it a decent shot! So you wait and keep repeating the process until it does work.

The thing is though, you might have upgraded in six programmes and you're attempting to accomplish this same small feat with each one. Plus you have other interests and businesses that you're involved with in a free capacity that you need to maintain as well.

So how long do you give each paid programme to perform so you can gauge the results of your investment? One month, six months, a whole year? Well that's entirely up to you and I must admit that patience can be a solid virtue here. Some businesses DO take time to build and for you to see the results.

Now all these subscriptions that you have that automatically come off your credit card, PayPal or StormPay account are costing you money. You may have even lost track of some of them and look at your credit card statement thinking, "I know that name but I can't quite remember what it's paying...?" If you ever think to yourself, "Gee I'm paying out quite a bit each month but I don't seem to be receiving much cash in return...", it's time for a programme review.

Here are two quick methods to use to do just that.

Firstly, login to your PayPal or StormPay account and click on the history or subscriptions tab. Look at all the transactions on the page and specifically look for payments that have been taken out for programmes that you are a full member with. Click on the "Completed" and see if it says subscription. Now click on the "In Reference to" link at the top to see the details of the programme subscription.

This is where you make the decision whether to keep it going in the hope that you will make some money, or to cancel it and keep your money. It would be a good idea to login to the members area of the programme you are reviewing at the same time so you can check these details out. Please take the following into consideration when deciding:

1. How long have you been a member?
2. Have you built a downline yet? If so, how big is it and are there any upgraded members in your downline? I wouldn't recommend cancelling a subscription if you have paid downline members that you should be supporting! I know you're not that silly! :-)
3. If you have no downline, have you contacted your upline for help?
4. Have you received any monetary return yet?
5. What is your gut instinct about this programme and be truthful with yourself. Sometimes we don't like to admit to ourselves that we joined a dud. If it's a dud, just cut your losses and SAVE YOUR MONEY!

Once you've made your decision, if it was to stay, go on through your PayPal history until you find the next candidate and repeat the process. If you decided to cancel, here's what you do next. Click on the "Cancel Subscription" button at the bottom of the subscription details page in PayPal. You will be asked to confirm and it will be DONE! You will receive an email from PayPal with the details and it will be recorded as a transaction in your account. Now you need to inform the programme
that you were a full member of that you are cancelling your membership. Go to the member's FAQ page to find out what the procedure is for that programme and follow the directions and you're DONE. You have just saved yourself the amount of that subscription to be used on something
else that will be more effective for YOU.

You will find that doing this review of your programmes will trigger other programmes that you pay monthly via credit card and you just need to identify them and repeat the last step above and cancel your membership to Save More Money. Do this with all the online payment processors that
you are a member of regularly.

Another important step to take is to use my secret weapon. If you're promoting like mad and finding that the sales aren't pouring in, it could be that your sales are being stolen!

Do you cloak the URL that you use to promote? We all know about cloaking and the benefits, but did you know that most people don't like to give you your well deserved commissions? It's a sad fact but it's true... Instead, some people look at your URL and type in the base URL robbing you of your hard earned dough.

What if you could place a cookie on your visitor's computer when they visit a web site that you've recommended to them? Then it wouldn't matter if they bought today, tomorrow or next week. This is one very powerful tool that you definitely must take a look at: http://www.evieb.com/ca
I love it and I use it every day. Hey, we work hard to make a living. This is what the super affiliates use to make super big incomes.

Try these tips out yourself. You'll find that you feel a whole lot better knowing you haven't been wasting your money on something that is giving you no return. Plus you are protecting yourself, thereby increasing your profits in the long run. That will definitely put a  smile on your face! :~)
____________________________________________________________
Eva Browne-Paterson is the Editor/Publisher of EvieB's New-Z - Your
One Stop Advertising Resource.
mailto:evieb@evieb.com Eva has spent
over 13 years working the internet and writes Original Articles that
will Help You to Promote Your Business! Subscribers can place a Free
Ad to over 65,000 every week! Subscribe Today
www.evieb.com/new-z.html
____________________________________________________________  

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

Brilliant Insider Tips to Exploiting Traffic Exchanges to Expose Your Site Even Further!
© 2002 Eva Browne-Paterson - www.evieb.com

It's a well known fact that traffic generation programmes can significantly increase the hits to your web site. Just look at the success that Michael Russell's 10,000 Hits MPAM programme has had. With nearly 100,000 members, it's no wonder a high percentage of members are experiencing huge hit counts to their site!

Obviously the results of viral, exponential marketing through a downline of people clicking up hits to their account with a percentage of the hits going to your own account cannot be disputed. It's all there in black and white. It works well!

So if it's hits that you want, are there any other ways that these types of programmes can be utilised to increase the hits to your site even more? Yes!

This short article shares my own insider tips that explain just how you can use these programmes to get even More Exposure!!

Firstly, it's imperative that you belong to many hit exchanges that have start pages where you can earn hits for opening your browsers with the start page.

Next, you need to have a site rotation URL like the ones provided by BuildReferrals or Ebiz Rotator to rotate these start page sites. I recommend that you create your own site rotator for free. Then
you have total control. The most sites I have ever seen offered from one url is 40, but if you create your own web page rotator, you can have as many URL's as you like!

Here is the link to a script that can be used in a simple web page for rotating pages:
http://javascript.internet.com/navigation/random-page.html#source

A simple one step copy and paste into the head code of your new web page, update the URL's to your start page URL's, update the total number of URL's, save and upload to your server! Then open the web page online and save it as your start page in your browser. So when you're in the mood to click up some hits, (which should be every day and every spare moment you have) open 5+ pages and get some serious clicking done. If you ever have a web page open doing nothing, hit that "home" button! Make sure you also include the hit generation programmes that need logging in to surf. These are the ones that get less hits than others so you should use your referral URL in the rotator and just login and surf when it comes up. 

Do you understand the POWER of this web page that you created? You can put the URL of this webpage into all your hit generation programmes. Into every single URL that is being promoted! Then you will not need to update your URL's at each traffic generation programme that you belong to when you need to! All you will ever need to do is to update your rotating web page's URL's whenever you join a new traffic exchange or want to add or remove other URL's to be promoted. You're in TOTAL CONTROL of your promotions this way and all the pages receive an equal share of exposure! Simply Brilliant! Sometimes when traffic exchange start pages show up when people are surfing, they also accidentally hit the next button for your programme instead of their own! I've done it myself when I've been distracted! Just make sure you don't do that as well! :^)

If you happen to have cable or a permanent connection to the internet, there are other ways to utilise these programmes as well. When you're not at your computer and it's turned on, make sure
it's working for you. Join some autohit programmes that rotate automatically and have them running in a few different windows. Don't ever use emulators to rotate start pages that aren't auto
rotating themselves as it's classed as cheating and it's a waste of time to even consider it. There's plenty of programmes that auto rotate the pages for you so use those. This free programme
utilises many autohit programmes so you can find them all here. It also lets you auto launch a few programmes at once for surfing. Handy. Make sure you have a popup stopper running when running
autohit or start page sites or you might come back to 50 open windows!

If your computer is turned on at night at home, but you're not using it, you can employ the same tactic as above. When you wake up in the morning, you should have quite a few hits racked up!

Have a go at making your own start page rotator web page and uploading it. I have created an example here that you can see and use the code from. http://evieb.com/startrotator.txt. I made the title of the page include a URL to visit as well and I also feel that if you created the page in frames, you may be able to include your own main websites banner or whatever you like! Don't forget that this principle could also apply to all your sales pages as well if you're looking to make more sales. Sales or Exposure, Exposure & Sales.... It's totally up to YOU! ____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your One
Stop Advertising Resource.  Eva has spent over 13 years working the internet
and writes Original Articles that will Help You to Promote Your Business!
Subscribers can place a Free Ad to over 65,000 every week! Subscribe Today
& Receive Great Bonuses! http://www.evieb.com/new-z.html
Join Eva's Traffic Exchange! CashCocktailSurf
____________________________________________________________
 


 
 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

How to Significantly Increase Your Hourly Click Rate when Surfing
© 2002 Eva Browne-Paterson - www.evieb.com

So you utilise the power of traffic exchanges in your every day advertising? Surfing for hits is a great way to get people to see your web site and you can get signups/sales for your opportunity by utilising these types of tools. We know it works and we do it, every day or whenever we can.

If you're like me and you have a start page rotator set as the home page of your browser, you might
open a few windows and start clicking away as you sort through your email. Pretty soon you could have at least five browser windows open... Your tool bar can get quite cluttered and you end up with two rows of programmes next to your system tray. Wouldn't it be lovely to do it all in an orderly manner without taking up so much room and not having so many browser windows open? Of course it would!

This article will show you how to surf in a more orderly manner and more importantly, how to increase your hourly click rate significantly in your traffic exchange programmes.

It's quite simple really. There is a wonderful freeware product available called Crazy Browser. Go and download it here: http://www.crazybrowser.com It will allow you to open many windows within one window. Of course this concept can be applied to many different things, but in this case, we'll discuss its application to traffic exchange programmes.

Firstly, this is NOT cheating as you have each browser window fully visible and you still have to click each Go, Next, number, click here, letter etc. button on each page that is open manually. The only difference is that instead of having many open windows, there is only one crazy browser with each window separated by tabs that you move through very quickly. You still have to click on the right place to proceed or answer questions when required. But do check the traffic exchanges that you use for their rules as some do not allow crazybrowser or start pages to be used in surfing.

Once the crazy browser is downloaded and installed, enter the applicable start page URL to a hit exchange programme into the address bar and hit enter. The window will automatically load and go into a "tabbed" window. Keep entering start page URL's into the address bar one at a time and pressing enter. Unless you have cable connection, I wouldn't recommend going over say ten pages. Then click on "Groups" and "Save all Pages as a Group". I called mine Top10. I made sure that all the hit exchange programmes that I entered had the clickable "next" part on the TOP of the page. You could do the same for programmes that have the clickable "next" button on the bottom of the page and call it 10bot or something like that! I would also recommend creating a group with auto-
hit programmes called auto10 as well.

It is worthwhile preventing new windows opening by clicking "Options" on the menu, then clicking
"Advanced Options" and setting the "Pop Up Filter" as new pages will open on a new tab. When this 
happens, just right click on the tab name and click on "Close Current Tab".

Now all you need to do is open one window, then go to groups and click on the name of the group that you would like to load. Ten start pages will load. All you need to do now is to click the F3 button on the keyboard to progress to the next web page and click on the next button. Keep doing that over and over, then do something else, then go back and click over and over. It's very, very quick and you can actually click up to 1000 clicks per hour!!! 

I made a point of having Click Silo as the first page as it has a big, clear counter that tells you how many pages you've clicked. It's a good way of working out how many you clicks you have made over a certain period of time. (Approximate of course as some pages take longer to load than others). Try it out for yourself and see how many pages you can click up.

A wonderful, legitimate accelerator to increase the number of hits you make per hour, while surfing in an organised, orderly fashion! You'll love it! I do! :^)
____________________________________________________________
Eva Browne-Paterson is the Editor / Publisher of EvieB's New-Z - Your One
Stop Advertising Resource.  Eva has spent over 13 years working the internet
and writes Original Articles that will Help You to Promote Your Business!
Subscribers can place a Free Ad to over 65,000 every week! Subscribe Today
& Receive Great Bonuses! http://www.evieb.com/new-z.html
Join Eva's Traffic Exchange! CashCocktailSurf
____________________________________________________________
 



 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


HOW TO PUT THE 'JINGLE' IN YOUR WEB SITE THIS CHRISTMAS
© Copyright by Eva Browne-Paterson - http://www.evieb.com

With the Festive Season just around the corner, you need to attract visitors to your website and make their visit worth their while. What better way to do that than the FREE way?

This article will give you links to ten categories of Christmas downloads that you can offer your visitors. See what suits your website, customise it to fit your customers and/or even give them
a choice! Use your imagination and give your customers something to remember you and your business by.

Christmas Screensavers: Here's 90 to choose from! 
=> http://tinyurl.com/y5myrx

Christmas Emoticons: Equip your MSN Messenger with this free Christmas MSN Emoticons pack and spread the holiday spirit in your Messenger conversations this Christmas season!
=> http://tinyurl.com/y4cofx 

Christmas Ringtones: A package of free key press ringtones for 29 Christmas songs. A pretty Christmas gift fit for any cell phone model of nokia, motorola, ericsson, siemens, etc. No need of smart sms or cable modem. Give them away free as a bonus to your site visitors.
=>
http://tinyurl.com/y4ezkv

Christmas MSN Display Pictures: With Christmas just around the corner, its time to decorate your MSN Messenger with loads of cool, free Christmas MSN Display Pictures! Check out this brand fun display picture set featuring lots of Christmas related images to get you in the mood.
=>
http://tinyurl.com/y94zuq


Christmas & Holiday Card Frame Pack: Comes with the Framing Station digital photo software which to date has received the highest rating from 45 reviewers. Once framed, images are ideal for display, presentation, scrapbooking and sharing.
=> http://tinyurl.com/vj8zc


Christmas Games: What better way to get into the festive spirit than by downloading a special Christmas game for free! Here are 47 to choose from! => http://tinyurl.com/ux6kx  

Christmas Themes & Wallpaper: Spruce up your desktop with this collection of festive Christmas images including animated wallpaper. => http://tinyurl.com/y8bygj  

Christmas Ecards: Here's a whole slew of links to Christmas Ecard sending programs that you can utilise. => http://tinyurl.com/y4po7r

Gifts 'n' Reminders: Helps you plan your gift purchases for any occasion. You'll be able to organize your gift ideas by person and enter estimated and maximum amounts for each gift. Then, when
you've completed your shopping, a single click places the item into the gift history, where you'll be able to recall what you bought, where you bought it, and when you bought it. (15 day trial)
=> http://tinyurl.com/ybce7b 

Don't forget to spruce up your website too!

Christmas Clipart: =>
http://tinyurl.com/ygvkd7 and http://tinyurl.com/2b71  

I hope that by adding some 'Jingle' to your website this year, you also add some 'Jingle' to your pockets as well! Merry Christmas! :~)
__________
Eva Browne-Paterson lives in Australia and publishes EvieB's New-Z,
providing her subscribers with many ways to promote for free.
Subscribers can place a Free Ad to over 65,000 every week! Why
don't You Subscribe today? Visit http://www.evieb.com /new-z.html
__________


 
 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

LOOK AHEAD & MAKE THE CHANGE
© by Eva Browne-Paterson -
http://evieb.com 

With all the changes that are happening online lately, there comes a time when you need to sit down and evaluate your business and where it's heading. The Internet isn't the 'free' world wide web any more and monopolies are happening as we speak. First it was Microsoft, dictating to us all that PC's and Windows are the way to go. Now we have spam filters, anti-spam companies and more trying to tell us what we have to do to operate our businesses.

A lot of it all revolves around email and it feels like a big change is on the horizon. Well to me anyway...

Looking at ways around this 'mess' that's been created on the Internet, what are the other ways that we can give our businesses the exposure that they need to survive? How can we contact our customers if not via email? Well I've been having a good think about it all and as far as I'm concerned, there's ALWAYS an alternative. :~)

This article will give you several alternatives to marketing your business and keeping in contact with your customers without it becoming a 'stressful hassle'.

1. The Telephone
You know that thingy that rings and you think, "what is that noise?" :~) Maybe you don't have your customer's telephone numbers... Well get them! Update your customer's demographic details. With all the cheap phone deals going on the net, there's always a cheaper option for service.

2. The Mobile Phone
How about using SMS text messages? The current generation has a much stronger thumb than any who preceded them. It can be done for free too. I know you can send SMS messages from ICQ for free - that's just one source.

3. Online Messaging
Use the existing messaging services or create your own on your web site where your customers can chat with you or you can leave a message that doesn't use email. Search for Live Support systems and chat rooms. Send a broadcast message.

4. Recorded Messages
Ever thought of leaving an audio message to your customers on your website? It's very easy to do and it's free.

5. Ebooks
Create a weekly ebook that can be picked up from your web site by your customers. In this day and age, you can add audio and all kinds of 'you beaut' extras to create an interactive experience. Make sure you submit your ebooks and products to directories and search engines like you would affiliate urls etc.

6. See You Again Shortcuts
This is a great way to contact your customers. They simply click on your link and you're added to their desktop and favorites menu. You can have multiple icons added for
different pages. Try it out by clicking here:

<!-- BEGIN CODE - KEEP JAVASCRIPT ON ONE LINE-->
<a href="
javascript:void(window.open('http://evieb.com/syas3/default.htm','Shortcut','always
Raised=yes,resizable=yes,scrollbars=yes,width=375,height=400,left=100,top=100,screenX=
100,screenY=100'));self.close();
">here</a>
<!-- END CODE -->

Now if only we can get them to blink when we want people to click on them! :~) The beauty of this program is that you can also add shortcut links to IE browsers. Your icon will be clearly visible when your customers are online.

7. Archives
Keep an archive of your ezine or customer communications so people can view them when it suits them. If the info. is member-related, have them login like any other program.

8. Peer 2 Peer Communications
Keep an eye open for these desktop-to-desktop communication systems as they emerge on the internet. They are a sure solution to keeping in true contact with your customers. ;-)

Keep in mind that whatever alternative method you use to contact your customers, it would need to be tracked so you can ascertain the success level. Start your first communications with your customer online and keep it that way. Tell them everything they need to know, including the addition of your bookmark to their favorites list right from the word "GO". Just think of how happy your customers will be with less email in their inbox. Yes they'd still receive spam but we always will... Filters just aren't stopping it are they?
__________
Eva Browne-Paterson publishes EvieB's New-Z, a source of
free & low cost methods for anyone in business. Download a
free trial of See You Again Shortcut software here and
experience it for yourself. http://www.evieb.com/branding.html 
__________

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

HOW TO MAXIMISE YOUR MARKETING EFFORTS IN NO TIME
© Copyright. Eva Browne-Paterson - http://www.evieb.com 

Do you promote more than one opportunity on the internet? I think most of us would answer "yes" to that question.

Sometimes promoting each program can be time-consuming and confusing as well... Which ad did I send out? Did I promote that program? This article will give you several ideas on how to promote your programs effectively and in a 'time-efficient' manner.

Firstly, I will make several assumptions as these items are all necessary before you start promoting:

1. Your inbox is sorted into folders for each program and you have filters in place. (See my article on email folder management here:
http://tinyurl.com/7laj)
2. You have a storage location for your ads and affiliate URL's - including tracked URL's. (See my article on ad organisation here:
http://tinyurl.com/7laf)
3. You have rotator pages. (See my article on creating rotator pages here:
http://tinyurl.com/7laz)
4. You have a dump email address. If you have your own domain, don't pay for a dump email address. Create your own alias on your domain called
safelist@yourdomain.com and empty it out each day.

Note: It can sometimes be time-consuming to set things up, but think of it this way... You normally only need to do it once and if it makes promoting easier afterwards, then it is definitely worth it. 

Organisation is the KEY to effective marketing. When you sit down to do some serious marketing, you need to be able to have the following information at your fingertips:

1. The program/s you want to promote,
2. the appropriate ad/s you wish to use and the heading/s to grab the reader's attention, and
3. a tracked affiliate link.

Then you need to be able to copy and paste the ad into your marketing 'vehicle/s'. The vehicle/s are your tools.

------------------------------------------------------
You Must Have Tools to Make Your Work Easier & Quicker
------------------------------------------------------

I use several tools in my daily marketing routine. Some are free and some aren't free, but the paid ones are low cost. When you consider the amount of times that you will use them, if it's at least once a day, you are receiving exceptional value from them. Have you ever paid over $30 for an ebook that you haven't yet got around to reading?

I will list the tools that I use in order of importance, although they are all important when used together.

*There is a new tool available from Mike Chen that automates your business and saves you an incredible amount of time. GONE are the days of copy and pasting forever... It's called the Biz Automator and it runs like a macro. You store text in the tool and press three keys to paste the 
text where you cursor is focused. I just couldn't do without this must-have tool now that I've used it. It's very impressive, yet so simple. Click here to read more about the Biz Automator:
http://www.BizAutomator.com/evieb (Note: Make sure you read the popunder on his page...)

*Worldwide Promoter's service is excellent and I have been using their services for three years now. You can open a free account and store five URL's for promotion. I opted for the 30 URL storage, but you can have up to 50. I submit to all the search engines, classified ad boards and FFA's once a week and to the classified boards and search engines on alternate days. Every day of the week, I submit my links. Click here to read more about Worldwide Promoter: 
http://tinyurl.com/7tin (Use daily - 5 minutes).

*IPostAd is another great tool that you can use to submit your solo ad to 800+ lists anonymously every hour of the day. This tool sends your ads to thousands of prospective customers. It helps me to get results so I know it works. It's imperative that you alternate your headlines for variety when using this type of tool. Clickhere to read more about it: 
http://www.evieb.com/postads/

*Rotator Pages are a terrific way to promote many URL's at once. 10-30 minutes clicking a day will greatly increase the hits to your web site. Not only can you make great use of them in traffic exchanges, but you can promote them with a generic teaser ad. What's more, you can even add a popunder code to the rotator page that pops the rotator page up! Think about the power of that for a moment! A random opportunity popping under another random opportunity... So if one opportunity is missed, there's always another one... (Use daily - 30 min/day).

*FREE DOWNLOAD: I just purchased Submit-o-Matic which is jam-packed full of free submission services and resources. You can download it free as a thank you for reading this article: 
http://www.evieb.com/submit-o-matic.exe

So you're promoting to ezines, lists, search engines, FFA's, classified ad boards, traffic exchanges and more. Did you imagine you could ever squeeze all that into a couple of hours each day? It's good to know that you CAN though. If these methods don't result in sign ups or sales for your programs,
then something is wrong somewhere... Write new ads. :~)

Keep a record of your promotions so you know what you have promoted or tick it off a list of your programs that you have online or offline - whichever is easiest for you. Create a list for the day, for every day and do a bit each day. Just remain consistent in your marketing efforts.

Make the process of marketing easier for yourself and save some precious time. After all, there are other things that we could be doing aren't there?
__________
About the Author: Eva Browne-Paterson lives in Australia and
publishes EvieB's New-Z, an ezine dedicated to business owners
who want to promote their business for free or little cost.
Sign up for EvieB's New-Z today and promote your opportunity
to over 65,000 every week:
http://www.evieb.com/new-z.html
__________


 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

HOW TO BUILD YOUR BUSINESS BY SERVICING YOUR DOWNLILNE
© by Eva Browne-Paterson - http://www.evieb.com 

Before you decide that your membership to an affiliate program should be cancelled because you're "not doing any good", here are eight simple steps to utilise to build your business by helping
your downline build their business. Give it one more month and see the difference it can make.

1) Email your downline once every week
By sending one email per week, you will be giving your downline a chance to get to know you and to build a trusting relationship. Always identify yourself and the program as some downline mailing
systems don't show this and most people belong to more than one program. Remember, as their sponsor, it is your responsibility to provide a service to them and be there when they need you.

2) Make sure they know you are there to help
Let them know in clear statements that you're quite happy to help them in any way they need it. Eg. "I'm always here to help you."

3) Let them know what works for you
Share the ideas and method you utilise yourself that work. Eg. "I used this ad and received a great response! Why don't you try it? Here is the ad copy."

4) Don't focus on upgrading
Your downline doesn't want to hear your suggestions about upgrading. They want to hear how to build their business first. Once they build up their business, the next natural step for them is to upgrade, without your prompting. Focus on building their business instead of upgrading.

5) Provide value
Give them something of value to use in their promotions with each email. Eg. "Here's a splash page that you can download and use" or "Here is a follow-up series you can copy and paste into an auto-
responder." Make sure you provide full instructions. It's safe to assume that they're a newbie - even if they aren't. It will be easier for them to understand and you won't receive as many emails asking more questions that you could have answered in your instructions.

6) Provide Encouragement & Recognition
Make sure you give your downline who progress another level or reach a certain goal a public pat on the back. They deserve it and it's encouraging for the other members of your downline. Keep
encouraging them. Eg. "Keep promoting consistently and you will succeed."

7) Always be yourself and leave out the hype
These are real people you're talking to. Leave the hype for the ad copy and speak to them honestly like you would a friend. Never be negative about the program! If there is something that needs fixing, turn it into a positive by suggesting a workaround. ;~)

8) Don't brag
It's okay to tell your downline that you're doing well and they can be too - just don't say "I've made $600 this week, how are you doing?" It can be a real turnoff... especially when someone has only
just joined a program and hasn't had a chance to start promoting.
__________
About the Author: Eva Browne-Paterson has been marketing online for over 13
years and publishes EvieB's New-Z - Your One Stop Advertising Resource. Aimed
at people who want to promote their business for free or little cost, subscribers
can send a free ad to over 65,000 marketers each week! Subscribe today and
pick up $590 worth of free advertising!
http://www.evieb.com/new-z.html
__________

 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

YOU CAN MAKE A PROFIT THIS WEEK BY ADVERTISING EFFECTIVELY! 
 © by Eva Browne-Paterson - www.evieb.com

Do you know how important it is to get quality, traffic to your web site to view your offer and make a purchase? It is vital to get your message out to potential customers so they know how to find you.

There are many free methods of advertising available on the internet today, but how about a paid, dedicated campaign?

When was the last time you ran an advertising campaign? C'mon, a REAL one! Never? That's more common than you'd expect... You can utilise an advertising campaign to test your target market, web site and ad copy to see if you have
an effective combination to make profits.

To help you start making some decent profits, why not use discounted traffic methods? It's a great way to test the market and make the necessary adjustments to your web site and ad copy. It just makes good business sense...

Here are some specially priced traffic packages to help start you on the road to increased profits and success. There's a traffic package to suit every budget. Starting at a teeny $7.50 - you don't have to spend a fortune to make sales... and that's why we're in business isn't it?

--> For Visitors Packages, eg. 2000 Guaranteed Visitors for $7.50, go here:
http://tinyurl.com/3o3c Targeted Packages Available too.

--> For 100k Spam-Free Email Blast with confirmation of who your ad was sent to for $10, go here:
http://tinyurl.com/6t0u

--> For Combo Advertising Packages, eg. 3000 guaranteed visitors + 500k spam free email blast for $10, go here:
http://tinyurl.com/3o3a

--> 500,400 Ezine Marketers seeing your classified ad, $19.95 (Normally $25-$50!) go here:
http://tinyurl.com/6vr0

--> 1.5Million ezine readers in over 150 ezines seeing your 5 line ad, $30 (Normally 150!) go here:
http://www.evieb.com/ezines-r-us.html


--> For Spam-Free Email Packages, eg. 6.5M for $29.97, go here:
http://tinyurl.com/3o3b

--> For Banner Packages, eg. One month banner popunder campaign 1:4
ratio for $35, go here:
http://tinyurl.com/3o39

Maybe you're fairly new to the internet and aren't sure what type of marketing methods you should be using to promote your product or service? Why not consider using a formulated ad campaign to suit your budget? You choose your budget and I can organise a marketing campaign for you within your budget. This is a free service that includes ad copy writing, ad tracking and more discount
advertising prices.

Please go here for more information:
http://www.evieb.com/new-zadcamp.html

Good luck with your advertising campaigns!
__________
About the Author: Eva Browne-Paterson lives in Australia
and has been marketing online for over 13 years. Eva
publishes EvieB's New-Z, an ezine dedicated to business
owners who want to promote their business for free or
little cost. Sign up for EvieB's New-Z today and promote
your opportunity free to 65,000+ marketers every week:
http://www.evieb.com/new-z.html
__________

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

SPRUCE UP YOUR SITE FOR THE BUSY SEASON
© by Eva Browne-Paterson - www.evieb.com 

It's coming up to that time of the year again when business booms. August, September and October can be the busiest times of the year so it makes sense to prepare for more sales by sprucing up your web site and refreshing the content. This article will give you some tips on ways to attract more sales during this busy period.

Main Page Layout
Look over your main web page and think about the pros and cons of the page. Ask yourself these questions:

. Does your site appear attractive? Does it make you feel good?
. Does your page stand out or does it look like many other sites?
. Have you stuck to only one or two fonts and font colours on your page?
. How does the copy read? Are you speaking to your visitors personally?
. Could you use a new header graphic or background?
. Have you included a method to capture visitor's info., eg. opt-in box?
. Have you made it easy for your visitors to navigate your site?
. Have you included any links to products that you can profit from?
. Have you included disclaimers and privacy notices on your site?

If you answered "No" to any of these questions, you need to spruce it up and get those things done. Let's look a little closer at these points to give you some ideas.

Site Aesthetics
Your web site needs to look good and make you feel good when you look at it. If it makes you feel good, there's a good chance your site visitors and prospective customers will feel good too.

How do you feel when you visit a site with say a dark background and a tiny font in dark coloured text? 'Hard to focus' colour schemes can be a real strain on the eyes. You would probably click away as soon as you can. You don't want your prospective customers doing that...

The text needs to be either 10 or 12pt in an easy to read font like Trebuchet or arial. Plain old black is a good text colour to use, using other colours for headings and to accentuate particular sentences. Bolding text and simple underlining also creates emphasis. Text needs to be easy to read and should flow on your web page.

Colour in your web page should really come from graphics, headings and backgrounds etc. Get the graphics to match the colour scheme if you can. with 'busy' backgrounds, use a white or light coloured table centred on the page at around 80% width for the text. Always spell check the text and use a thesaurus to replace descriptive words that are continually repeated.

Ask an associate to read over your page and give you their opinion. Don't be thin-skinned though... There's no use asking for an opinion if you can't take constructive criticism. Just think of it as a way to improve.

Go to the effort of making your page memorable to your visitors and give them an easy way to bookmark it so they come back again. Attract attention by including a 'special' on your front page and throughout your site. Using words like Discount, Special Offer & Time-Limited work.

Capturing Visitors
There are several ways to capture visitor's details. Include an opt-in box to your list on your site. Place it near the top of the page in the 'first fold' and make it stand out with colour. Consider placing it in an exit popup box with a free gift for visiting. If you need the code to use on your web page for a  popup box, go here and conduct a search:
http://javascript.internet.com/master-list/

Ever come across a web site that has a popup alert box asking if you'd like to subscribe to the site's newsletter? You click ok and it sends an email to subscribe you, or you can click cancel. Effective. Here's the software to do  just that:
http://www.evieb.com/magicsubscriber.zip (5.6 MB download).

Consider attracting visitor participation and capture their details with these methods; conduct a Poll, a Contest, Mini-interview, Demographic questionnaire etc. Just ask a question and see what type of response you get. Give the participant something in return for their time and capturing their details.

Make sure you have good domain traffic analysis tools so you can view your site statistics of the visitors you've received. Keep an eye on the counts and capitalise on it. If you think you're not getting enough site visitors, do something about getting more visitors... Advertise.

Just ensure that once you've captured your visitor's information, you make it worth their while. Contact them periodically, don't spam, and give them something that will make them come back to your site again like details of your current special discounts etc.

Site Navigation
Take a closer look at your navigation and see if it needs sprucing up. Is it easy to follow? Do all the links work? Have you included links to all your main pages? Do the words need changing on the links? Are they easy to see on your page? Take all these things into consideration.

There are many kinds of menus that you can utilise; graphics, text, javascript, flash, animated. They all work well and need to be prominently placed on your page.

The Festive Season
It's less than 20 weeks away... Make the most of it and start adding festive giveaways to your web site. Whatever you want to offer, you can usually get it for free. www.zdnet.com is a good place to search for freebies. A little touch here and there can make the world of difference. Make new links to Christmas specials. Update your product range to suit the season and your market.

You can make extra profits this year. Just take the time out and spruce up your site. It's well worth your time and effort. Once your site is all spruced up, don't forget to promote it. :~)
__________
About the Author: Eva Browne-Paterson has been marketing online for
over 13 years and lives in Australia. She publishes EvieB's New-Z - Your
One Stop Advertising Resource, and also organises Marketing Campaigns
for people who don't have the time or the contacts. All you need is your
own set budget and she'll work out a campaign for you within your budget.
No extra to pay. Subscribe to EvieB's New-Z today:
http://www.evieb.com/new-zadcamp.html
____________________


 
 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

HOW TO ADD POWER TO YOUR BUSINESS
© by Eva Browne-Paterson - www.evieb.com 

Many Internet Marketers spend a considerable amount of time and money promoting their businesses online. The fact is that many Internet Marketers are wasting their time, efforts and money by promoting without a plan and taking 'pot luck'. Then they wonder why their product isn't selling...

This report will bring your attention to marketing issues that should be recognized and show you how to increase your percentage of sales dramatically by using a live help support system.

To enable an increase in sales from your web sites, there is a need to be able to identify the issues that are making people leave your web site before purchasing the product. How do we do that? Wouldn't it be great to be able to stand at the doorway to your web site and ask each

person this question as they left your site? "Excuse me. Would you mind telling me why you didn't buy my product?"

Now some people actually do that on their web sites by utilising an exit popup window with questions and a feedback form. What an excellent idea. But it would depend how serious the person was about considering your product as to whether they would provide feedback.

Some of the issues that we could expect to be included in feedback from prospective customers would be:

- Too expensive...
- Couldn't find the product I was looking for...
- Doesn't have all the features I thought it would...
- Doesn't have a particular feature that I was after...
- Not sure if I should buy it or not... I can't decide...
- Not sure if it does everything that I want it to do...
- Does it really do all that it says it will? I want to speak to someone who's used it...
- The web site was too bright with tiny text that hurt my eyes!
- The purchase link didn't work... It displayed an error page.
- I don't have a PayPal account. Can I use an alternative payment method?

Once you know more about what your prospective customers are thinking, you are in a better position to make the necessary adjustments to your web site to rectify the issues.

Support
The situation for the prospective customer as they visit your web site could be something like this:

They are looking over your web site, possibly thinking some of the comments above and trying to find answers... They will look around your site for the answers and possibly send you an email
or visit your FAQ page if you have one. But if they don't find the answer they need -- you know what they will do don't you? Yes, they will just click away in an instant... Probably unsatisfied too.

Are your prospective customers getting the answers they need from your web site, right then and there instantly when they are open and susceptible to purchasing your product? If you said "No",
then you should seriously consider adding the power of a Live Support System to your web site.

You can download a fully functioning free trial here:
http://www.InstaHelp.biz/?ref=evieb

Consider what happens when you're shopping in a regular offline store and you're looking for something that you can't quite seem to find. What do you do? You find a sales assistant and say,
"Excuse me. I'm looking for a pink and green spotted blouse but I can't find one anywhere! You only seem to have pink and white spotted blouses... Do you know where I can find one please?"

Why not give your online customers the very same courtesy and assistance in real-time? Did you know that you can, even if you don't have your own web site?

InstaHelp
InstaHelp is a state-of-the-art live support system that you can plug into all of your web sites and monitor from one control panel. Your prospective customers can see that you are online by the graphic that is prominently displayed on your web site and they know they can click on it when they need assistance. InstaHelp brings you much closer to your customers than you've ever been before. You can turn yourself into a virtual customer service assistant on the web sites that you promote.

InstaHelp boasts 23 EXTRA features that no other support system offers right now. See the full range of features compared to other products here:
http://www.instahelp.biz/webmastersolution.html/?ref=evieb

Results
So what kind of results can you expect as a business owner or webmaster when you install the InstaHelp support system on your web sites? Or if you are an affiliate without your own web site
and you use InstaHelp? Simply put, you can expect the results to be dramatic. How do you know? By working out the new percentage of sales in your ad campaigns and comparing them to the old
percentage.

If you are online a good deal of the time, and your status is set to online, you will be notified by an audible alarm when someone is visiting any of your web sites and you can watch as they browse from page to page on your site. You can pro-actively engage them in conversation and answer any questions that they might have prior to purchasing -- and usually they do. That is the crux of the matter. Solving those unanswered questions that made people leave your site before.

But that's all in the past now. You have a new power tool to download and try out for yourself.

Download a InstaHelp here: http://www.InstaHelp.biz/?ref=evieb

Once you try InstaHelp, you won't be able to function properly without it. See how it can increase your percentage of sales in the future
.
__________
About the Author: Eva Browne-Paterson publishes EvieB's New-Z and
lives in Australia. She has been marketing online for over ten
years and provides her subscribers with free and low cost
marketing solutions.
http://www.evieb.com. Eva uses InstaHelp on
all her web sites and believes in the product that much, that she
became a partner in the Company. "I knew from experience before
that online help is an excellent sales tool. People were always
contacting me from my sales page and asking what the next
available ad date was. I would often make a sale after chatting
with them and frequently give them a discount to boot! So you
never know what will happen when you ask an operator for
assistance. Using InstaHelp has only enhanced that experience
completely for me AND my customers."
__________



 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

NEW DIRECT TRAFFIC TECHNOLOGY
© By Eva Browne-Paterson - www.evieb.com 

If you've ever had difficulty truly targeting your niche market in the past, here's some good news. There's a new type of traffic generation that has recently emerged on the internet.

It's known as Direct Traffic Technology or DTT. It is available through companies that purchase expired domains. What good is an expired domain you ask? Well, the previous owner would have submitted that domain to search engines and promoted it as you normally would, but when they forego the ownership of their domain, they also lose any traffic that is pointed towards it.

This is where DTT comes into play. If you want to receive traffic to your web site and you really want a targeted audience to view your web site, what could be better than people who are looking for your type of service? The original web page that should have been displayed when they clicked through from the search engine isn't there, because it's expired... But, you guessed it, YOUR web page is displayed instead. What do you think the chances are of the site visitor checking out your products and services instead? Very high? Well they're looking for your web site anyway - they just didn't realise it at the time.

The beauty of DTT is that it is 24 hour unique traffic. This means that no one same person (or IP address) will view your web site more than once in a 24 hr period. There are a whopping 162 categories to choose from when you purchase through a service. That's the most categories I have ever seen in any type of targeted campaign. Just take a look:

Advertising Media, Agriculture, Animals, Antiques, Arts, Associations, Astronomy, Auctions, Auto Rental, Autos, Babies, Bathroom, Beauty, Bicycles, Boats, Books, Building, Business, Camping, Candles, Candy & Confectionary, Charity, Children Products, Clipart, Clocks & Watches, Clothes,
Collectibles, Comics, Computer Advice, Computer Memory, Computer peripherals, Computer Programming, Computer Related, Computer Software, Computer Virus, Consumer Electronics, Cooking, Cosmetics & Perfume, Costumes & Uniforms, Crafts & Craft Making, Credit Cards, Dance, Debt Consolidation, Diet, Domain Names, Education, Employment, Entertainment, Exhibitions & Conventions, Eye Care, Fabrics, Family, Farming, Fashion, Fashion for Men, Fashion for women, Finance, Fishing, Fitness, Flights, Flooring, Flowers, Food & Beverage, Free Stuff, Friends & People, Furniture, Games, Games for Consoles, Games for PC, Gardening, Genealogy, Geography, Gifts, Golf, Government, Hair, Handbags, Health, Health For Men, Health For Women, High Tech, History, Hobbies, Home Business, Home electronics, Home Furnishings, Home Improvement, Horoscopes & Astrology, Horses, Hotels, Humor & Fun, Income Opportunities, Industry, Information, Insurance & Banking, Internet Services, Investment, Jewelry, Jobs & Career
Counselling, Kids Activities, Kitchen, Language, Law & Law Enforcement, Liquor & Alcohol, Loans, Magazines, Maps, Marketing for Internet, Marketing non-Internet, Media, Miscellaneous, MLM, Money Making, Mortgages, Motorcycles, Movies & films, Music/MP3, Musical Instruments, Nature &
Animals, News, Office Supplies, Organizations, Personal Advice, Personal Computers, Personal Homepage, Pest control, Pets, Photography, Posters, Printers & Supplies, Property (Commercial), Property (Residential), Real Estate & Mortgage, Religion, Safety & security, Sales, Science, Seniors & Retirement, Services, Shoes & Foot Products, Shopping, Skateboards, Smoking & Tobacco Products, Software, Sports, Tax, Tea & Coffee, Telephones & Service, Television & satellite TV, Tickets, Top Web Sites, Toys, Training, Transportation, Travel & Tourism, Trivia, Vitamins, Web
Design, Web Hosting, Web Resources, Webcams, Webmasters, Wedding/Marriage.

Did you find a category to suit your business? As an example, instead of just 'health' category, you can now choose from beauty, cosmetics and perfume, diet, eye care, fitness, hair, health for men, health for women and vitamins. Not to forget that the common 'business' category can now be broken down into home business, income opportunities, marketing for internet, MLM, money making and webmasters. The more targeted your category and site visitors are, the higher your returns should be.

Now what's stopping us from carrying out DTT ourselves? All you would need to do is to subscribe to a service that advises you of expired domain names. This free service even shows you the Google and Alexa rank and the links to the domain. http://tinyurl.com/yw4wv. Choose the expired domains that fall into the category for your business and snap them up through
www.godaddy.com. Then you could redirect them to your existing domains or even run a rotator script on each
domain for the appropriate businesses for that category.

I hope this helps you to get more targeted traffic to your web site and increase your profits.
__________
About the Author: Eva Browne-Paterson publishes EvieB's New-Z -
Your One Stop Advertising Resource where her subscribers can
place one free ad each week to be seen by 65,000 marketers.
http://www.evieb.com/new-z.html Her sister site,
http://www.true-blue-traffic.com is a great source for
competitively priced traffic. Check out the DTT campaign
prices today and save 37%.


 
 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

HOW TO USE FREE DEALS TO PROMOTE YOUR BUSINESS
© by Eva Browne-Paterson - www.evieb.com 

Every now and then, you might come across a free offer that you can use to your advantage offline. You may not have considered using it offline, but it's well worth the effort. Let me show you how
I took one of these free offers and used it to gain more signups to an online program.

The offer in particular that I will use in this article is for 250 free business cards valued at $85 from Vista Print. I had already used their services to order business cards for myself and it cost me less
than $10 to have them posted to me in Australia. I consider them to be excellent value as the cards are very good quality.

So this is what made me come up with the idea in the first place.

Have you ever found that in a social situation, common topics sometimes reoccur? For instance, the cost of petrol or food or any necessity is popular. So is the cost of phone calls... People often
discuss the costs they incur each month and are always open to hearing about a cheaper, better service. Agreed?

So when I started promoting 1CellNet, who offer phone calls from 5c per 30 seconds worldwide, I thought that it would be a good idea to have some business cards printed that I could hand out whenever the conversation turned to the rising costs of living.

I was already an affiliate for Vista Printing, who have a great deal on 250 business cards for free. All you pay for is the postage. I logged into my account and made up an order for a new 'business card' - which in this case was more like a mini-postcard. Instead of entering the person's name and company information, address, phone number etc., I did the following:

First I searched for a simple style of business card with just a touch of colour to make it stand out. I was looking in particular for navy & red.

The first line of text is usually where the person's name goes on the business card and it's larger and bold. I made this my headline: "Tired of Paying Too Much for Your Phone Bill?" When you think about it, this could be applied to anything that we pay for and you could also use an eye-catching headline just like you do in online advertisements.

The next line of text usually describes the position the person holds in the company and is a plain font. Here I entered, "Don't Get Made, Get Even! Whatever you do, DON'T lose this card!"

The next line is bold so I entered: "Visit this web site & view the presentation (Start Here) today!" Then I included the web site URL on the next line.

Next you can include 3 lines of text, which is usually where the address goes. I used every single character that was available to me to address the headline of the card by outlining the main benefits of the program that would appeal to the customer:

"You can include all the mobile phones in your home on your account. Call from your regular landline phone, mobile or PC worldwide! Rates from as low as 3c per 30 seconds! PLUS you get paid cash!"

Then you have four more lines of text to use where the phone numbers and email addresses etc. normally go. This is what I included:

"New Technology! Telstra, Optus, AAPT & Orange will hate it! Aussies pay the most for phones in the World! Payback Time! Questions? Contact evieb@evieb.com or call 0411-569782.
Visit http://www.evieb.com/hugesavings & $AVE from today!"

All-in-all you have 11 lines of text to fill out for your opportunity.

I divided the cards out to my family to pass onto their friends, work mates and to pin on notice boards etc. So whenever I'm out and having a conversation with anyone where it turns to the high price of phone calls, I just hand them a card and suggest they take a look at it when they get home. If they have a quick look straight away and ask me questions, I answer them on the spot.

So the question to ask yourself is this, "Do I have an opportunity that I could be promoting offline using business cards?" If you do, try my suggestion and save yourself time and money by using the special free offer and by utilising your family to help you pass the cards out.

Get premium quality, full-colour business cards FREE valued at $85.00! Click here.

__________
About the Author: Eva Browne-Paterson has been marketing online for
over 13 years and lives in Australia. She publishes EvieB's New-Z - Your
One Stop Advertising Resource, and also organises Marketing Campaigns
for people who don't have the time or the contacts. All you need is your
own set budget and she'll work out a campaign for you within your budget.
No extra to pay. Subscribe to EvieB's New-Z today & Advertise to 65,000:
http://www.evieb.com/


 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

How To Effectively Build Your List Quickly

HOW TO EFFECTIVELY BUILD YOUR LIST QUICKLY
© by Eva Browne-Paterson - www.evieb.com 

I know that many articles have been written on this topic already, but as I was recently asked by a subscriber, "How do I build my list quickly?" I thought I would look at the more up-to-date methods of gaining new list subscribers.

This article will show you ten tactics to put into action. Most are free and I have also included some tools and resources to add power to your business.

1. Offer a Bonus
Not just any run-of-the-mill bonus, but something of value that people want. You might have purchased 100% distribution rights to a product or you might have another business where you can offer a free service incentive instead of your subscriber paying. Even if you package some good quality products that relate to the topic of your ezine. Use your imagination to come up with a valuable draw card in return for the new subscription.

2. Look Professional
Make sure you brand your business and yourself by conveying a professional image. Give your web site and your email particular attention and ensure that your newsletter matches. Using Letterhead For Email software gives you credibility and is an asset when your letterhead is hyperlinked to your ezine opt-in web page. A powerful form of passive advertising.

3. List Your Ezine
Where do people go when they want to subscribe to quality ezines? Ezine directories of course. But not only should you submit your ezine to newsletter directories, but you should consider purchasing a monthly subscription for a featured ezine link in one of the more reputable directories. Shop around. I pay just $10/month at Cumuli.

4. Take Advantage of Free Advertising
If you offer free ads to your subscribers, here are two programs you should join. You will receive new subscriptions automatically from those that wish to bulk subscribe to ezines that accept free advertising. Don't wast this opportunity! Marketing Lifestyle  and the Free Ezine Site.

5. Joint Venture
Get out there and mingle with other publishers. They're a great bunch of people. :-) Join some free JV forums where you can find partners to run contests and co-registration JV's with. JV Money Makers, The Warriors Forum, Marketing Study Hall, Internet Marketing Bulletin Board, Ezine JV, JV-Exchange.

6. Write
If you publish an ezine, you'll need to know how to write anyway, so what better way than to write articles and reviews of programs/services and topics of interest. That resource box at the bottom is very important and should be linked to your sales page and your opt-in page. This is a good place to include the signup bonus.

7. Testimonials
Give yourself free publicity and build your credibility by sending your testimonial to webmasters of products/services that you've used and liked. Keep it genuine and make sure you include a powerful signature line.

8. Help Others
When you help others who need it, you will find that you can often be rewarded by having the person link to your web site. If you've done someone a favour, and they ask how they can repay you... a simple link would suffice. ;-)

9. Offer Discounts
If you have a product or service to offer or even advertising that you can discount, approach member sites and offer a special discount page for the members. Site owners love to give their members discounts and you can gain new business and subscribers from this tactic.

10. Be Different
Make sure you advertise regularly and test your ad copy. Use copy that works in gaining subscribers to your list. Change the ad copy regularly and keep it fresh. Go out of your way to stand out from the crowd and be distinctive. A company motto is a good way to do that. Also, consider your classified ads as a complete eye-catching heading and word it that way.

These are just ten ways that you can attract new subscribers to your list. They can also be used to attract new members to your web site or new customers for your product/service. You are only limited by your imagination. Good luck!
__________
About the Author: Eva Browne-Paterson has been marketing online for over 13 years and lives in Australia. She publishes EvieB's New-Z, where you can advertise each week to over 65,000 marketers. If you want to market your business for free or little cost, subscribe today and immediately access over 250 marketing downloads.
http://www.evieb.com/new-z.html


 
 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


3 STEPS TO EFFECTIVELY INCREASE YOUR MARKETING RESPONSE
© by Eva Browne-Paterson - www.evieb.com

It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.

If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realising it.

Step 1: T&T

You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge the ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings.

If your campaigns aren't creating the desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits.

Get free tracking here: http://tinyurl.com/8wnel

Step 2: Tweaking

What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be "Yes". If the answer is "No", then simply tweak the item and T&T to produce a better response.

Ad Copy:

Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card? If you wouldn’t respond to the ad yourself, a rewrite is a must.

Product Demand:

If you truly aim to make sales, your advertising needs to be put in front of the people who will want to purchase your product. Have you carried out or have access to market research data on the product you are offering? If it's a niche-target product, are you targeting the appropriate audience? Have you polled your list or web site visitors to find out what they really want? Feedback is precious and should be taken into serious consideration.

Sales Page:

Does your sales page load quickly? Does it look good to the naked eye without making you frown or close the site in pain? Does it have an eye-catching headline? Does it appeal to the reader's sensibilities and rouse their emotions? Have you used short paragraphs? Have you included bullet point lists? Have you refined the copy over and over again to make it as sharp as possible? Have you made it so there are no unanswered questions for the customer to ask?

Order Page:

Have you included a guarantee that removes the risk taken by the customer? Have you provided several payment options where applicable? Have you made the purchasing process as quick and simple as possible? Have you included your contact details?

Price:

If everything else appears to be set correctly but you're still not receiving the response you need, consider revising the price and T&T. Use a split tester if possible to see which price receives the better response (and it's not always the cheaper price surprisingly). 100 is a good number to use for split-testing. ie: If you're testing two pages, the first to receive 100 responses is the one to adopt.

Step 3: QA

Usually QA stands for Quality Assurance and it still does, but in this instance, it also means Quality Advertising. T&T and Tweaking can be an ongoing process that you continually carry out using free or paid advertising.

There are many forms of advertising available on the internet. Free advertising methods are excellent for T&T because they can illustrate how well an ad pulls through an ezine or solo ad. You can also gauge how effective your sales page is by click-thru statistics in traffic exchanges etc. But for now, let's concentrate on the effective, paid advertising methods. Why? Because paid advertising brings results... Well it should -- but it doesn't always!

It is imperative that you gauge the effectiveness of the advertising vehicle that you are utilising through T&T. If you don't, you could be throwing your hard-earned dollars straight down the drain.

If you have paid for an advertising campaign through a company and the results are less than you hoped for, you need to look into why the results were dismal. How do you do that? It certainly pays to ask questions and dig deeper to see exactly how your advertisement is being delivered.

In fact, I can save you some time and really open your eyes to some marketing methods that you probably didn't even know existed! These are methods that are being used quite frequently by some online companies who provide traffic and advertising services.

You really need to know about them now so you don't fall into that trap. Most of us have already and didn't even know it, until now...

Click here to download my free report, "What Every Marketer Should Know Before Paying for Advertising".

=>> http://tinyurl.com/6x42x

If you utilise the 3 steps I've described above, you'll discover that your hard work really does pay off. Increased profits can indeed be yours with the right work ethic and the right quality advertising vehicle.
__________

About the Author: Eva Browne-Paterson lives in Australia and has been marketing online for over 13 years. She has been publishing EvieB's New-Z since 2001, owns Ezines-R-Us.com and is a partner in the JVMoneyMakers.com group.

Looking for Quality Advertising? Try Targeted Solo Ads Today! Click here now: http://www.ezines-r-us.com/targered-solo-ads
__________

 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


HOW TO EFFECTIVELY MARKET DURING THE HOLIDAY SEASON
© by Eva Browne-Paterson - www.evieb.com

With Christmas just around the corner, it's not uncommon to spend more time offline than online with family and friends.

This doesn't mean that your business has to suffer because you aren't online. It makes good business sense to think ahead and setup advertising campaigns to run over the holiday period so you are still making sales.

This short article will illustrate several ways that you can quickly setup campaigns to run while you are enjoying the spirit
of Christmas.

Traffic Exchanges
If you are a member of any free traffic exchange, take the time to login to your accounts and update the web pages that are rotating, the banners that you have uploaded and assign the available credits to each campaign. Take a look at the
advertising rates at some of the exchanges you belong to. Quite often they might be having a sale on the price of credits or impressions. In some cases, you can even exchange credits for impressions which might suit you better.

Currently, you can choose from 4 upgrade packages at SurfingPros and receive up to 25,000 hits per month. All packages are under $10 which is very affordable. http://tinyurl.com/3spzk

You can also download some nifty software that will rotate your traffic exchange start pages for you when you are not at your computer or if you have a spare computer next to you from here: http://www.evieb.com/spyderhits.exe

When I use this software on the computer next to me, I turn the popup stopper on and just click the next button whenever I can at the appropriate time. This software is particularly good for autosurf programs and builds your credit levels quickly.

Membership Sites
Have you logged into the sites that offer free advertising with memberships lately? Take a quick look and setup your
campaigns to run over the holiday period. It's not uncommon for membership sites to include banner rotators. Update your
banners to the programs you want to promote over Christmas.

Safelists
Do you belong to any safelist submission services? They are terrific for sending out solo ads to many very quickly. Here are
some that I use and recommend:

http://www.evieb.com/postads/
http://tinyurl.com/67tpr

Ezine Advertising
If you have the time to submit free ads to the ezines that you are subscribed to, why not make the effort and submit a free classified advertisement? Track the link in the ad and see how the response is over the holiday season. Some marketers find that the response is much higher over Christmas.

Just a little time put towards some intensive advertising before you take time off this Christmas could mean a great difference to your returns.

Lastly, if you have a good friend who is going to be spending Christmas alone this year, why not invite them over to join you and your family for lunch or dinner? I'm sure they'll love it and so will your family.

What goes around, comes around and who knows? You might even make more sales that you expected to because of the forethought you put into your marketing and the kind gesture that you've made. ;-)
__________
About the Author:
Eva Browne-Paterson published EvieB's New-Z, where you can advertise to 65,000 per week. http://www.evieb.com
You can also save on essential business tools by joining her new program, CashCocktail for free:
http://www.cashcocktail.com

__________
 


 
 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


START THE NEW YEAR WITH A FRESH PERSPECTIVE
© By Eva Browne-Paterson - www.evieb.com

It's that time of the year when many people make New Year's resolutions. Did you make any yourself? You might or might not have...

If you did, just think back to this time last year and remember if you made any resolutions. Did you keep those resolutions?

If you did keep them. Congratulations! If you didn't... never mind -- it's a fact that many people don't keep their New year's resolutions.

Why is that?

Was the resolution too hard, too big, even unrealistic perhaps? Who knows?

All I know is that sometimes there are too many other things cluttering up our heads and we need to 'clear the desk' so to speak. This will enable us to start the year with a fresh perspective and have more chances of success in 2005.

Following are some tips that you can put into practice to start the year off in the right frame of mind.

Archive Email
The archiving process makes your email data smaller in size and runs quicker. Most email programs have an archive function where you can select any email from say 3 months ago back and archive it. Once that is done, you can always open the archive file to look back at old email if necessary.

Check Subscriptions
If you have any subscriptions running through PayPal, StormPay or another payment processor, just check them out and make sure you are still making money with that program - that they are self-liquidating. If they aren't, then decide whether to cancel your subscription or to keep with the program and plan an advertising campaign. It's always a nice feeling to know you are saving yourself money when you cancel a subscription that just isn't working out as you had hoped.

Backup Files
Although you should be backing up your files at regular intervals, we don't always do that. Especially around Christmas time. Now is the time to burn last year's files to CD or DVD and just keep the medium in your computer so you can access it when necessary. Don't think that the cost of a DVD burner is too high. I recently purchased one for around $80 which is quite reasonable considering it holds around 5GB of data. Once you have burned the important files, consider deleting them from your hard drive to create more space.

Housekeeping
After backing up, it's always a good idea to check the Control Panel under Add/Remove Programs and remove any that you don't use any more or were trialling and forgot about. Then run Disk Defragmenter from the System Tools folder in the Start Menu. This will tidy your computer up and possibly make it run a little faster as well.

Check Ezine Subscriptions
If you're subscribed to a large number of ezines, you will know the ones that you enjoy reading and the ones that you don't read. If you aren't getting the information that you subscribed for in the first place, cancel your subscription by clicking on the remove link at the bottom of any email you receive from the publisher. Of course if you subscribe to many ezines so you can post free classified ads, ignore this tip!

Check Program Subscriptions
Do you receive a ton of email from particular programs that you don't ever read? If you do, try logging into the program and see if you can change the email options so you don't receive email. Of course this doesn't apply to programs that you need to remain informed about. ;-)

Eradicate Negativity
Do you have particular influences online that are negative and cheese you off sometimes? That's easy fixed and let's face it -- who need's it? Either blacklist their email address or ban them in your messenger program. Done!

Make Plans
Now that all that is done and clear... You can sit down and carry out the following important steps.

1. Write down your goals and objective for the year. (Don't be afraid to aim big either). Use positive affirmation in a sentence, eg. "I will increase my opt-in list to 20,000 by June." or "I will make an extra $20,000 in profits by March."

2. Write down HOW you will achieve these goals (the real guts of the plan) and give yourself a realistic time limit.

3. Display the list in a prominent place so you can see it from your computer.

If you follow these simple steps, you will find that they work much more effectively than by voicing a resolution at New Years. In fact, it can work ANY time of the year if you keep a positive mind-set and review your objectives regularly.

All the best to you for 2005.
__________
About the Author:
Eva Browne-Paterson published EvieB's New-Z, where you can advertise to 65,000 per week. http://www.evieb.com
You can also save on essential business tools by joining her new program, CashCocktail for free:
http://www.cashcocktail.com

__________

 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


HOW TO FAST TRACK YOUR SUCCESS
© by Eva Browne-Paterson - www.evieb.com

Unless you're totally new to the internet, if you've been involved in any online business or are just learning how online marketing works, you could probably be safe in believing that you know most of what is required to become a success couldn't you? You'd know in yourself when the time is right to take the knowledge of all you've learned and put it into practice and starting earning an income. That's not too much of an overstatement is it?

Well frankly, yes it is and I am living proof of that. This report will briefly discuss several ways to stop 'dickering about' and take the necessary actions to become successful.

It wasn't until recently when I attended the World Internet Summit, that my eyes were opened to what really lays beyond on the horizon. I mean, if you're like me, you might see proof on a web site of how much someone has earned, but to really grasp the astounding potential of what lays before us on the internet is sometimes difficult.

When I went to my very first internet seminar just this year, I realised the things that were holding me back and totally changed my mindset. Something just went 'click' inside my brain and now everything looks different than it did before. It's like someone took the rose coloured glasses off me and now I can see everything in beautiful technicolour. Can you imagine that? It's a very liberating feeling believe me.

I saw and listened to 12 ultra successful internet marketers. Highly respected people that I admire, and realised that they were living the "internet lifestyle". What is that you might ask? Well it's always been my dream -- how about you?... To work two hours a day and spend the rest of the day doing other things that you want to do, whether it's business or pleasure. Either way, your time is your own and you aren't physically chained to your computer.

Here are four very important points that I learned are absolutely essential for success:

1. Don't worry about money.
Don't let the fact that you don't have any money or can't afford it get in the way. Look I can honestly say that this one factor alone has held me back many, many times during the last six years. Probably even longer... If you want to own a successful business, you're going to need to invest in it wisely. Do that. Find out what you really, truly need to get that internet lifestyle and increasing income that you desire.

Okay, "I don't have money", I can hear you saying... Either did I. I simply extended the credit on my credit card. All it took  was a five minute phone call. I couldn't believe how easy it was and I'd been worrying about it for weeks. If you don't have a credit card, then borrow money of rich relatives if you're lucky enough, or barter goods for services, see if terms are available, signup at a lower rate then upgrade later... whatever it takes! But let me tell you, "Worrying about money is a waste of time!" Honestly it gets you absolutely nowhere. Spend it to get the things you need and fast track your way to success. Don't let anything stand in the way. When you make all those thousands, you will be able to pay it back and you will look back on it as a small investment. Really. You only have to believe in yourself and follow a tried and true system and it will work. Success will be yours.

2. Automate Your Selling System.
If you want to make money online, you need an automated system. I don't mean the kind where you use a paypal button and send out a thank you email with more details when you make a sale... That's what I was doing for four years can you believe? Why was I so proud and doing everything myself! All those long hours spent online away from family when it could have been done much quicker and much cheaper.

I was lucky enough to be able to hire an assistant to help me with the mundane chores that you have with marketing and running a business. But you know what? Humans can make mistakes. Have you ever made a mistake? I know I've made plenty and I've had to eat my fair share of 'humble pie'. Well you can only apologise, over-deliver and hope for the best really... But with an automated system, you just set it up and it says the right thing every single time. It doesn't send emails to the wrong client, or call them by the incorrect name. The bottom line is, it saves you so much precious time.

I found out about one of the most powerful systems available online that the ultra successful marketers use. I was practically sold in ten minutes flat of them telling me what it would do for me. I mean, this is really the 'ducks nuts' in business automation. Owned by the famous Ted Ciuba, who is a pretty good dancer on stage by the way, I don't know how I got along before using this system. Check it out and take the trial for yourself here. If you only want to work a couple of hours each day... then just do it.

3. Go To A Live Seminar
This is one of the must-do's in my opinion. My mindset wouldn't have changed if I hadn't gone to the World Internet Summit. The cost of the seminar has far outweighed the value that I have received, no doubt. You get to hear the best marketers giving you their best insider knowledge possible. You can talk to them personally and ask them questions. You can learn so much from the live examples that they show you, that you can take with you and try out immediately. It's all so 'first-hand' and 'hands-on' it's not funny, but quite enjoyable. ;-) It's kind of like an internet marketing school with a heap of joint venture partners attending. The wonderful people that you meet who are just like you, mostly newbies but some in business already... it's a totally mind-blowing and mindset-changing experience.

People make BIG decisions about their future at seminars. I saw it myself and did it myself. You can't help but leave feeling terrific and ready to take on whatever gets in your way of your goals. And the 'secret' benefits of attending are unreal...

4. Take Your Partner Or A Friend With You!
We all take too much responsibility onto our shoulders when we have our own businesses. Especially when we first start out, or if stubborn like me, continually. I can't tell you how much of a difference it can make to your own rate of progress when you have someone you care about believing in you. For instance, before I went to the seminar and had been working online and making money doing it. It was in such fits and spurts - when it rains it pours - that it was hard for my husband to believe this was a regular, full-time business. But now, after attending the seminar as a newbie, when I asked Brian what he got out of the seminar, he told me "Now I know HOW to go about making money online. Before I didn't have a clue and would have floundered around trying to do all the things that you do without understanding anything... I can now focus on one thing and do it until completion and easily make an extra income." He has that "shine" in his eye now. Do you remember that? Like when you first came online looking for an alternative income? Yes we all have it and it's always inside us. Just bringing it out from behind all that excess stuff that weighs us down is the hard part...

To recap, you shouldn't worry about money. Not worth it at all. Get that system into place to handle the sales, customer service and follow-up. Attend a seminar close-by to where you live, or travel short distances to attend one. Make the most of that experience as much as you can and take your partner or a friend to share it with. Strength in numbers! :~)

Then work together to support each other and make a success of your dreams and goals. All the best to you.
__________
About the Author: Eva Browne-Paterson lives in Australia and has been marketing online since 1992. EvieB's New-Z has been published since October 2001 and has been a way for Eva to network online, meet new people and learn from experience. If you'd like to advertise your business to responsive marketers and take a light-hearted look at life down under, subscribe today and gain access to a literal vault of marketing tools for free. http://www.evieb.com If you'd like to joint venture with EvieB, don't be afraid to ask - just be creative in your offer!
__________

 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


12 WAYS TO GET MORE BUSINESS WITH YOUR BUSINESS CARD
© By Eva Browne-Paterson - www.evieb.com

So you've had some business cards made and you've probably handed them out to your friends right? Great! But did you get those cards to give to your acquaintances or to get more business? Are your frineds getting business for you? That is the key question.

Most of us today have a business card, except those few who plan to survive the battle of brands without the most necessary armour. In the 21st century business world, even local brick and mortar stores needs a business card and a logo to survive. A business card is one of the bare necessities for any business.

Now having a basic business card is not good enough really... The question is "How good is your business card and how well does it work for you?" Is it bringing in new business for you and more importantly, are you using your business card to its full potential?

We must realise a business card is not just a piece of paper or a small card stock with your contact information. It is an essential branding tool for your business and has every potential to get you new business, provided you know how to use it.

When you hand over your business card to a client, you expect them to contact you for your product or service, but have you ever thought, why should they contact you and not your competitor, if they have both the cards? This is where a well-planned business card gives you the advantage. Your business card must have something in it that would create an interest in the prospect to contact you.

There are several ways to do this.

1. You can add a tag line to your business card that speaks about your USP (Unique Selling Proposition).

2. You can offer a discount to people purchasing your products if they present your business card while purchasing. This prompts them to keep your card to take advantage of that discount offer.

3. You can have a small survey at the back of your business card and ask people to fill it out and submit it back to you or your shop and they are eligible for some discount or prize based on a draw of those surveys. At the same time, when they come to return you those survey cards, don't forget to give them a new business card without a survey.

4. You can ask people to visit your website and give them a discount or bonus for subscribing to your newsletter. (This serves two purposes, you build a client base to inform about your new products and services and at the same time, your prospective customers became aware of your web presence).

5. Give your business cards to all your first time customers and promise them a discount on repurchases – this can be highly effective to increasing your customer loyalty.

6. Make use of the back side of the business card. Consider having boxes printed on the back of your business cards that are checked off with each purchase, leading to a big discount or free product after so many purchases. Another effective loyalty-creating method. ;-)

You must also understand that when designing your business card, it shouldn't look like a billboard. You must be careful while drafting your business card and ensure that along with your contact information, it has just the minimal information that is required to prompt a prospect to initiate an action that can culminate to a sale.

Online marketers also have the advantage that they can include a small add or an eye-catching headline to make their business card like an online advertisement to be used "offline". Affiliates can also use business cards to promote their affiliate programs, as long as the web site on the card is redirected from your own domain (and not your affiliate link!).

Here are several ways to hand out advertisement business cards:

1. Leave them in restaurants that have business card collections displayed.

2. When someone hands you a business card, make sure you hand them one back.

3. Leave your card in shopping mall notice boards.

4. Leave your card strategically placed near automatic teller machines. (Fridge magnets are ideal for this purpose).

5. Include your business card when sending mail to clients.

6. Always carry a good supply of cards on you so you can hand them out when the opportunity arises. Consider everyone you speak to as a prospect and just ask questions that lead to them requesting your card. When you hand the card over, just say, "Check out my site next time you're online."

You should also take proper care about the design and the quality of paper that you use. If you can keep in mind all these factors while designing your business card and then use it effectively, be assured, you have just employed one of the most effective sales agents for your company.
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About the Author: Eva Browne-Paterson lives in Australia and publishes EvieB's New-Z weekly to over 65,000 marketers. Subscribe today to gain access to over 280 free marketing tools and place your free classified ad.
http://www.evieb.com/new-z.html

Here's a great way to start off your next business card campaign... Get 250 full colour, FREE business cards now at completely no risk!
Click here: http://tinyurl.com/dg5vr

__________

 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


15 LITTLE KNOWN WAYS TO MAKE MORE MONEY WITH EBOOKS
© by Eva Browne-Paterson - www.evieb.com

1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.

2. Make extra profits from selling monthly updates of your ebook. You could also back end sell the extra never released chapters of your e-book.

3. Give away a free ebook and then give people an option of buying the paid version of the ebook. Also let others give away the free version of your ebook.

4. Divide your ebook content into reports then give people the option of just purchasing the info they want.

5. Purchase reprint rights to other people's ebooks anD combine them with yourS in a large package deal or private ebook library web site.

6. Change the benefits on your ebook ad copy into links. When people click on it take them right to the order page. It'll give them the urge to buy your ebook.

7. Charge people a cheap price to read half of your ebook. If they like it, they can pay full price to read the other half.

8. Offer freebies that are related to the ebook you're selling. It could be free monthly ebook updates, free ezine, free consulting, etc.

9. Show your prospects a sample page out of your ebook. Just black out some of the important info. This will make your prospects curious to buy.

10. Provide a low and high priced version of your ebook. Show benefits of each version side-by-side. People usually spend a little more for extra info.

11. Offer the reprint rights to your ebook. You can sell the rights with the regular purchase price or as a separate higher price.

12. Make your ebook available for offline people. Your could turn it into a print book, report, video, audio book, print newsletter, etc.

13. Redesign your ebook for specific niches. You can create multiple profits with very little work. Eg: Turn a business ebook into a craft business ebook.

14. Give your prospects discount coupons on other products when they purchase your ebook. It could be your products or others that you made deals with. An excellent free discount coupon resource is here: http://tinyurl.com/d53qf

15. Divide your ebook into online newsletter issues. You could charge a recurring monthly subscription for people to view each issue.

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About the Author: Eva Browne-Paterson lives in Australia and publishes EvieB's New-Z weekly to over 65,000 marketers. Subscribe today to gain access to over 280 free marketing tools and place your free classified ad.
http://www.evieb.com/new-z.html

Eva has recently created an amazing system for increasing your free time AND profits in under 7 days at: ==> http://tinyurl.com/akoeq
__________

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


YOUR FIRST STEPS TO A DIGITAL PUBLISHING EMPIRE

© by Eva Browne-Paterson

The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks.

Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain? There is only one way to climb a mountain and that is step by step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook.

Step 1: The Title
First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books (as long as it's not too cute).

For example, Remedies for Insomnia: Twenty different ways to count sheep. Or: Get off that couch: Fifteen exercise plans
to whip you into shape.

Step 2: The Purpose Statement
Next, write out a purpose statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your purpose statement. Once you have your purpose statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.
Your purpose statement will keep you focused while you write your ebook.

Remember, all chapters must support your purpose statement. If they don't, they don't belong in your ebook. For example, your statement could read:

We've all experienced insomnia at times in our lives, but here are twenty proven techniques and methods to give you back a good night's sleep.

Step 3: Objective
Once you have your purpose statement done, before you start to write, make sure the end objective is a good reason to write your book. Ask yourself some questions:

* Will your book present useful information and is that information currently relevant?

* Will your book positively affect the lives of your readers?

* Will your book be dynamic and will it keep the reader's attention?

* Will you book answer questions that are meaningful and significant?

* Do you want to promote your business?

* Do you want to bring quality traffic to your website?

* Do you want to enhance your reputation?

If you can answer yes to these questions, you can feel confident about the potential of your ebook.

Step 4: Target the Audience
Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from.

Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Step 5: Set Goals
Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

Step 6: Keeping your ebook "user friendly"
You must figure out how to keep your writing as engaging as possible to keep the reader's attention. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don't hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Step 7: Schedule Writing
Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

Step 8: Formatting
In an ebook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they get past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don't mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.")

Last of all, create an index and a bibliography. Even consider including information about the author -- you! This is a great place to add links to your other web sites as well.

That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors. Good luck!
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About the Author:
Eva Browne-Paterson is a popular information publisher and has recently created an amazing system for increasing your free time AND profits in under 7 days here. She also provides an ebook editing, review and design service here.

  

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________


THANK YOUR CLIENTS WITH A CHRISTMAS GIFT THIS YEAR
© by Eva Browne-Paterson - www.evieb.com

As the saying goes, "Tis the season to be jolly!" and it also counts for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful, you really must consider giving something back to your customers. You should know that giving back is not only the right thing to do, but it's very smart business as well. Do you think your customers will remember you? You bet they will!

Let's look at some of the benefits of Christmas and holiday gift-giving.

Why You Should Do It?
Gift giving is an excellent way to not only say thank you for all the business and continued loyalty your clients and customers have shown over the past year, it helps to solidify relationships and in some cases, actually tilt the playing field in your favour. A well-conceived business gift will speak volumes on your integrity, thoughtfulness and sincerity and may make the difference between you and a competitor. As for employees, the days of 50 years and a gold watch are long gone, so a token of appreciation during the holidays or other special occasions can turn a mediocre relationship into one of fierce loyalty.

The main reason you should do it is because your customer will remember you. How can they not when they put your gift to use quite often? If you have a logo, consider having it printed on the gift somewhere prominent.

When Should You Do It?
Obviously Christmas and the season surrounding it are the major themes here. Other times of the year, such as Birthdays, Easter, Independence Day etc., may also present golden opportunities as it is not expected then. Other times to consider might include occasions such as a business anniversary, marriage, births, promotions, new offices or branches, and possibly even retirement.

But you should also consider giving a "thank you" gift when a customer does something like buy your products continually. Rewarding or thanking customers for loyalty is always unexpected and highly appreciated by the recipient. Remember, it's the thought that counts and people are human. They like attention. :-)

What Should You Give?
This can be the most difficult part of the process. In a large company, you should be able to come up with something unique and stand out above the rest. Also think of the nature of the business relationship. Anything inappropriate would not only be unappreciated, but could have the opposite effect of that you're trying to achieve. If you can, try to make it as personal and as practical as possible, reflecting the interests and likes of the person receiving the gift. Be mindful of religious differences, as you don't want to offend in that area either. While striving to give the nicest gift possible within your budget, take care not to appear as though you are bribing anyone for business or loyalty. But DO include your business name and contact details where appropriate on the gift.

Consider what the recipient does and where they spend their work time as well. If they are in front of a computer for most of the day, computer accessories are a good choice, or a coaster with your company name and web address, or a mouse mat... even a screen cleaner can do the trick. Remember to think about how you will deliver the gift as well. Bulky goods will cost more to send in the post. Whereas a drink bottle might be very light. ;-)

How Do You Go About It?
Start as soon as possible, and dedicate at least one person to work on this solely, as depending on the size of your list, it can become onerous. Given enough time and resources however, it can be completed quickly and efficiently. Shopping online has made things so much simpler. You can find so many more choices with the click of a mouse than you could with weeks of prospecting on foot. Many of your favorite brick and mortar merchants now have an online presence as well, as they too recognize the immense possibilities of the medium. Take advantage of web vendors, many of whom offer free shipping, corporate and bulk discounts, and many other perks to get your business. Just conduct a search for promotional goods in your country to find the closest providers. It really is a time-saver! And don't be afraid to ask for a discount for bulk quantities.

Consider using companies like Vista Print that have special offers for free cards, fridge magnets and the like. http://tinyurl.com/c9dbs

Christmas and holiday gift-giving isn't the gargantuan task it used to be. The internet and a smart strategy make it most  profitable and enjoyable in the long-run!
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About the Author: Eva Browne-Paterson is a popular information publisher from Australia and has recently created an amazing system for increasing your free time AND profits in under 7 days
here. She also runs Ezines-R-Us where you can save 50% off advertising this month: http://www.ezines-r-us.com/package.htm.
__________

  

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

14 AD COPY TIPS - DARE TO BE DIFFERENT
© By Eva Browne-Paterson - www.evieb.com


I received a question from a subscriber earlier this week and thought I'd share it with you in case you have the same problem... "I've found in the last couple of weeks that too many people are using the same word content in their ads - how they are ever going to make their ads stand out?"

It's a good question and one that you should really take notice of. It often looks like the ad copy being promoted for particular programs is the same and that's because many affiliates just copy and paste the ad copy from the same affiliate area.

If you really want to stand out, and you'll need to to make sales, then you'll need to change the ad copy to sound more like you and not like every other Tom, Dick or Sally.

Here are 14 ways that you can change the ad copy provided to most affiliates online and be more original with the ad copy you submit in your promotions.

Rewrite the copy: Just have a go at doing it. You don't have to be a great copywriter. Just write from the heart and be honest and true to yourself and it will come across that way to the reader. 

Use an eye-catching headline: I highly recommend using an eye-catching headline that will attract attention -- even if you're being really different. Use different words that stand out, ask a question or solve a problem to gain attention.

Capitalisation: Only use caps where it's completely necessary. Usually the headline is one place you can use caps to emphasise particular words. Throughout the body, having whole sentences capitalised is a no-no.

Using symbols: If you have space left over in the headline, that's one place you can get away with using symbols, as long as you don't go overboard. Symbols can make a headline stand out but remember, it is the wording that really counts. If you have spare space in the headline, consider using one symbol either side of the wording. Or repeat the same symbol twice. That's about as far as I'd recommend going with symbols...

Use testimonials: Testimonials are a terrific way to let the prospect know how it will feel when they get their hands on the product or service that you're promoting. If you don't have a testimonial of your own because you don't have the product yourself yet, then borrow some from the main web site or type the contents of an audio testimonial provided on the site. These are great resources you can utilise. If there's a particularly powerful statement in the testimonial, then you can grab a piece of that statement and make it the headline for something completely different.

Lower the hype: Don't go overboard and make huge monetary claims. The FTC don't like it and you're putting yourself and the publisher at risk of fines of up to $10k. Just be honest. If someone else made that kind of money, say it... Don't elude to the fact that you made $25k in your first month when we all know that's probably a bit of a fib. It's not worth it and your prospects can see right through it.

Reword statements: Use a thesaurus to come up with statements that say the same thing in a different way. Thesaurus tools are found in MS Word and online as well and are very handy indeed.

One exclamation mark: Why waste space with tonnes of exclamation marks? Using one says the same thing, but 3 or four just screams "desperate newbie dying to make their first sale!!!!!"

Use up all the space allowed: When you're allowed to use five lines at 65 characters per line, why not utilise all that space? I honestly shudder when I receive a solo ad that's seven lines long... It's a waste of the advertiser's precious money. Utilise the space you've been allotted to get the message across and prompt the reader to click through to your site within that space. Use a formatting tool like the one at www.formatit.com to space out the ad copy properly.

Tease the reader: Don't worry about informing the reader about every little feature of your program. That's what the salesletter is for. The aim of the advertisement is to attract new prospects to your web site. Tease them by giving them just enough information to pique their interest and compel them to click that link in your ad.

Include bonus info: People love a freebie or a discount. Don't be afraid to include them or let them know what goodies are in store for them.

Check the spelling: This is a must-do task and also includes checking the grammar. Make sure your ad will make sense to the reader. And don't forget question marks after a question.

Prompt the reader: Make sure you prompt the reader to take the next step. That is to visit your site where the salesletter will do the selling for you. Creating a sense of urgency helps and so does a time-limited offer. Use instructions like click through now, visit our site today, here's the link to click... You get the idea.

Test your ad copy first: Using free ezine ads is a great way to gauge the response from your advertising before you go and pay for advertising. Test them out and get them pulling the response you really want. ;-)

Just dare to be different and you'll notice a great improvement in the response from your advertising sooner than you can click the link in the resource box below. ;-)
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About the Author: Eva Browne-Paterson publishes EvieB's New-Z and runs Ezines-R-Us.com. She lives in Australia and has been marketing for over 13 years online. If you're looking for ezines to test your ad copy in, click the following link to subscribe with one click to over 20 ezines with a double opt-in reach of nearly 300k! http://www.ezines-r-us.com/freeadvertising.htm

__________

 

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

PROFIT-GENERATING PROMO IDEAS FOR THE BUSY SEASON
© By Eva Browne-Paterson - www.EvieB.com

Now that we're half way through July, it's the best time of the year to put on your thinking cap and start making plans for special promotions. Why? It's a fact that business increases once Summer hits in the northern hemisphere -- especially as time gets closer to the Festive Season. So it makes good business sense to plan for it an run some specials to make more sales.

This article will show you several different ways to gain extra traffic and to convert that traffic into customers.

1. Identify Potential Special Offer Areas
Take a look at your business and the areas that don't have any physical cost or very little cost to you. Here are some examples of areas you can target:
  • If you sell banner impressions or text ads from your web server, the cost would be minimal and covered in your monthly hosting fees.
  • If you have your own list, and by now you should, it doesn't matter how big or small your list is... you can sell advertising for very little overhead cost to you in your newsletter.
  • If you run a traffic exchange or text ad exchange - even an exit exchange, you can afford to run specials.

Just consider your web site and domain as real estate. You can easily sell or swap advertising space with very little effort. But you might run a service from your site. You can still go through this process and identify the areas that are low cost and easy for you to handle an increase in sales in.

If you couldn't think of any that apply to you, simply consider finding free software to install on your domain to make the most of your real estate space or make use of some of the existing downloads or purchases you've already made this year.

2. Plan The Special Offers


Here are some ideas for special offers:

  • Two for one offer - Give double the value for the same price.
  • Discount the price - Take a particular percentage off the regular price.
  • Bonus offer - Include an extra bonus that isn't normally available.
  • Coupon offer - It's up to your imagination here, but you can give buyers a discount on their next purchase or allow them to give the coupon to someone else to use (and you'll gain a new customer). Coupons work well as a bonus for using a tell-a-friend service too. Don't forget to use an expiry date.
  • Firesale offer - The price increases after every few days. You could also add more bonuses as the price increases...
  • Change the bonus - Make it so your prospects and customers need to login every few days to view or download a new bonus. Give them a good reason to return.
  • Utilise lay away - Make payment plans available with a discount off the entire value -- even if it's only 10% off. People like to save.

3. Take Advantage Of Your Affiliates

If you run your own affiliate program, think outside the box and utilise your affiliates to promote your new specials. Don't forget that your affiliates are like an army of salespeople. Give them new resources to use as well.

Your could run an affiliate contest where:

  • The affiliate who makes the most sales in a predefined period of time wins a good prize. You could also consider having three prizes for the top three and award points, prizes or even cash.
  • The affiliate who makes the highest value of sales wins...
  • The contest is shown on your web site - People love nothing better than a competition where their name is on a web site (especially if it shows a link to the affiliate's own web site!)
  • The affiliate needs to refer a minimum of new affiliates to be in the running for a randomly drawn prize -- because now is a great time to build your affiliate army too!
  • The affiliate who wins receives a higher rate of commission or a cash bonus on a one-off basis.

4. Make New Promotional Resources

Once you've decided on your new specials, make the appropriate media to advertise them. Here are some ideas you can use:

  • New banners: It's not too early to include Santa or Christmas decorations either...
  • New graphics: Consider sprucing up your web site header to include seasonal extras (but don't go overboard -- that means not a blizzard of snow).
  • New copy: Update your web site copy to reflect your special offer and keep it short, sharp and snappy while focusing on what's in it for your web site visitors.
  • Opt-in: Why not include an opt-in box for specials on your site? You'd be surprised how many people are interested in discounted products and services.
  • Promo. Copy: Rewrite your classified and solo ad copy to include your new offers.

5. Attracting More Traffic

Google AdSense Campaigns:
Consider starting some new campaigns for highly targeted prospects, or better still, add a new ad to a campaign that already runs well. Consider words like these in your copy:

  • Savings
  • Once-A-Year Special
  • Special Offer
  • Discounted
  • Prices Slashed
  • Firesale
  • 50% OFF
  • Pre-Xmas Sale

I'm sure you get the idea. And also consider adding a word like specialrates, discounts or onetimeoffer to the end of the "display" link in your AdSense ad. It doesn't have to be a real page. It's just what the customer sees that attracts them. Don't forget you can use these ideas in any PPC search engine, not just Google.

Classified Campaigns:
Start testing your new ad copy by utilising ezines as a great source of free advertising. You can signup to 44 ezines that accept free advertising with one click here.

Once you're happy that your ad copy is generating a response and sales are converting, then consider paid promotions. For a site with special deals on classified advertising to a large audience of double opt-in readers, click here.


Solo Campaigns:
If you're considering grabbing the attention of your prospect completely for just a few minutes, then solo ads are the best way to achieve that. Just ensure that your ad copy is top-notch and doesn't give the reader too much information... You really want them to click through, so keep the curiosity factor in mind and DO track and cloak your link! Make sure you use a really eye-catching headline as well. For targeted solo advertising to ezine readers, click here.

Banner Campaigns:
There are many free banner exchanges online that you can add your new banners to. Just take a look inside the traffic exchange programs you belong to as well to see if you receive free banner impressions. Do make the most of them. For low cost, paid banner impressions over a large network of business sites, click here.

Link Campaigns:
Reciprocal links are a great free way to get traffic to your site. Conduct a search for link exchange or add your link to my directory free here. Or you can joint venture with related niche sites for more traffic. For lifetime traffic to highly targeted niches, click here.

6. Converting The Traffic


Squeeze-Pages:

Every web site has something unique to offer and yours is no exception. You just need to recognise what it is... Therefore it makes good sense to capture your prospects when they visit your site so your advertising isn't wasted.

Squeeze pages are an excellent way to do that and here's how they work. They simply tease the prospect into opting into your site so they can receive access to what they want. In the mean time, the next page will be personalised with their name and up to five configurable items of your choice, PLUS they will receive a series of follow-up emails.

This is a very powerful way to ensure your site visitors receive the best possible value from you and the software can be used for as many campaigns on any number of web sites that you own. For just $47, the software is excellent value and the marketing strategy, once in place, works for you over and over again. You can get a copy here.

FAQ's:
People like frequently asked questions and you can even utilise them in your web site copy if you wish... They answer any questions that the prospect might have and are well worthwhile including on your web sites. Remove any obstacles that the prospective buyer might face.

Streamline the Purchase Process:
Let the prospect know what to expect in advance. Detail the process near the payment link so they can be sure of the steps to take and know when exactly they will receive what they want.


Contact:
Consider including a live help button, a support center and/or at least your contact details. Why not include MSN details if you are online frequently? Chatting is an easy way to communicate quickly and effectively with your site visitors.

Up-Sell:
Once you have the customer where you want them, it could be worthwhile to consider including an up-sell or one time offer with your special. If the prospect has their wallet out ready to buy, then they might be persuaded to spend a little more to receive a lot more. But do consider that they don't want to add $100 to their spend. Make it realistic and put yourself in your customer's shoes for success.

Follow-Up:
Do ensure you add your customers to a special customer list where you follow up with them. Now they are priceless and once they have a successful transaction with you, the chances of them repeating that process are made much higher. Especially if you treat them with dignity and respect -- which they deserve. Consider offering them related niche-products to what they initially purchased and you should find they are open and willing to spending with you again in the future.

It might look like a lot of work when you look at the suggestions I've made overall... but it's well worthwhile taking the time to plan your promotions in stages to suit your available time. Especially at this time of the year. Work on it in sections and focus to attain each goal and you might just have more profits in your pockets this Christmas.

I wish you all the very best in your promotions.
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About the Author: The author, Eva Browne-Paterson has been publishing EvieB's New-Z since 2001 and has over 20 years of marketing experience online and offline. You can subscribe to her ezine and promote to over 65k each week here. Eva also writes copy to suit your promotions here.
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You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

HOW TO PREPARE YOUR COMPUTER FOR A TRIP AWAY
© By Eva Browne-Paterson - www.EvieB.com

If you're anything like me and you normally work on a desktop computer at home, then when you go away on business or pleasure for that matter, there's several things that can organise in advance to enable you to keep marketing while you're away.

Firstly, you'll need a laptop. If you don't have a laptop, then you're really restricted to just using internet cafes to check webmail and bank balances etc. If you don't want to splash out and buy a laptop, why not consider hiring one for the time you'll be away? You'll find that it's not always that expensive as long as you shop around.

Ensure that the laptop has the same programs installed that you'll require while you're away. For instance, I needed the following programs:

  • MS Outlook for email,
  • MS Word for documents,
  • MS Excel for spreadsheets,
  • MS Frontpage for web page editing,
  • Adobe Photoshop for graphics creation,
  • MS Explorer for web browsing,
  • Skype for communicating with home,
  • MSN for communicating with online associates,
  • Maguma Studio for php editing,
  • WS FTP for uploading files to my web server, and
  • Adobe Acrobat for creating and reading PDF files.

That's a lot of programs isn't it? But you'll need to think in advance about what you'll be wanting to do while you're away and the specific programs that you'll need so you're not caught short...

Once you've installed the required programs, you'll need to copy over files that you will be needing. Using a flash card is a great way to do that. I bought a 2GB flash card and it holds a ton of files. It just acts as another drive and you can use it to transfer files from computer to computer.

If you have a network at home, it's a good idea to plug your laptop into it and synchronise your email so you have all your emails at hand. If you don't have a network, you can find out the location of your PST file in Outlook (or the relevant file in the email program that you use), and copy it to your laptop and open it like you would an archive file.

I personally prefer to use webmail while I'm away, only because my husband opens my emails at home every day and sends me anything that needs my attention. But if no one else is accessing your email, you can even consider using a pop3 email account on your laptop and downloading your emails directly.

Other files that are handy to copy to your laptop are your Favorites. If you're a heavy user of favorites and bookmarks, then this folder is a must. You can find the folder on your hard drive under Documents and Settings and your user name. Just copy the whole folder and replace the folder on your laptop.

I also like to carry my Ads.doc, which is a compilation of all the programs I belong to, the login URLs, my affiliate links and logins and passwords for cpanel access to my own web sites. Very handy for promoting while you're on the road. It's also handy to add any new programs that you might signup to while you're away, so you have the information when you return back home.

Some people like to use hand-held devices like blackberry's to receive notifications of incoming emails, or PDA's to allow access to particular things like address books, organisers etc. These tools can be helpful too.

When you use a laptop, it's a good idea to have a laptop bag to carry it around in. I have a backpack which also fits a headset for using Skype, my mouse and keyboard (because I prefer to use regular sized accessories) and my flash card. Always carry laptops as hand luggage where possible when flying.

When you return from your trip, you can use the flash card to transfer files back to your regular computer. So with a bit of prior organising, there's no reason why you can't carry on business as usual when you're travelling.
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About the Author:
The author, Eva Browne-Paterson has been publishing EvieB's New-Z since 2001 and has over 20 years of marketing experience online and offline. You can subscribe to her ezine and promote to over 65k each week here. Eva also writes copy to suit your promotions here.

  

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

10 USEFUL WAYS TO STRATEGISE FOR SUCCESS IN 2007
© By Eva Browne-Paterson - www.EvieB.com

It's the end of January already and that time has flown don't you agree? Well they say time flies when you're having fun right?

What if you're not having fun with your internet business?

Then it's time to take a step back and rethink your strategies for the year. I mean, you really deserve to have some fun and to be successful.

First you need to organise yourself and get rid of the time-wasting tasks, then strategise to achieve your goals.

I suggest you sit down at your computer and copy the following questions to a MS Word or Notepad document and answer them honestly. It's a productive way to effectively generate a good road-map to follow for your success this year.

1. Change Your Habits
Do you have any 'bad' habits? For instance, do you find that you're often getting stuck surfing sites or shopping when you should be working? If that's the case, then I want you to identify the 'bad' habits and right them down. Consciously make an effort to avoid those 'bad' habits when you're working. Hey it's okay to do that surfing and shopping in your leisure time. Change your work habits to good, productive habits. They're much more satisfying.

2. Learn To Focus
Are you continually sidetracked? When you have 'so much to do', but don't know where to start -- and you find you're doing a bit of this and a bit of that but not actually finishing anything... Then it's time to focus on one job at a time. Allot yourself time to complete a task and carry it out from start to finish. If it's not related to email, then close your email program while you are concentrating on the task.

3. Cut Down On Time-Consuming Activities
Do you know how many things you actually do each day online? Consider writing down what you've done in one day and reviewing where you've been and what you've been doing. Looking at your history is a good way to achieve this. You'd be surprised how many sites you can visit in just one day... Now circle the places that you didn't need to visit because you didn't achieve anything by visiting those sites. Resist the temptation to check out every site you come across and only visit the sites you plan to visit for a reason and you'll save precious time.

4. Automate Repeated Tasks
Are you repeating certain tasks over and over again? Depending on the task, there's usually a way to automate it to save you even more time. For instance, if you keep typing the same email repeatedly, then you can use a program like Type Pilot to save the text and automatically insert it into emails with a couple of keyboard clicks, instead of spending time retyping the text. You can download this handy free tool here:
http://www.evieb.com/typepilot.exe

If you're repeating other tedious, maintenance-type tasks that could easily be carried out by someone else, then why not consider outsourcing to have that work done for you by someone else. When you look at many of the highly successful people online, you'll find that they're not doing it all on their own. Bite the bullet and get some practical help.

5. Cut Down On Wasteful Outgoings
Do you know how many PayPal and credit card subscriptions you have right now? If you're unsure, then you'd better rush over to your online accounts and copy the details of your current subscriptions so you can keep on top of your outgoings. Review your subscriptions and work out which ones are wasteful - and that's any that aren't bringing you a return or that you aren't using to the full potential. Cancel them and downgrade your account or close your account with the program altogether. Finding a free alternative is another good option, especially for programs that you've been a member of for several years. Search for cheaper or free alternatives. They are out there!

6. Set Your Business Goals
Now you need to write down your specific goals for 2007. Start with smaller goals. For instance, in one week I'd like to [your goal]. Then write down a goal for the next 30 days and where you'd like to be or what you'd like to achieve. Try not to make it all about money... But it can be if you're SPECIFIC. Other suggestions for goals you can set for yourself are things like:

-> Increasing the size of your list.
-> Increasing the number of affiliates in your program.
-> Increasing the number of sales you make over a specific period of time.
-> Creating your own product or web site by a particular date.
-> Earning a specific amount in a particular program by a specific date.
-> Referring a particular number of affiliates to a program by a specific date.
-> Spending less time online and achieving more results.
-> Saving a particular amount of money in your bank from online earnings by a specific date.

Do you get the idea? It's not that hard when you actually sit down and write down your goals. Once you get the hang of it, and especially once you start achieving your goals, then it's much easier to start setting longer-term goals like six month and 12 month goals.

7. Identify Your Needs
Once you know what your goals are for the upcoming year, you need to know how you will achieve them. Ask yourself questions like these:

-> "What do I need to accomplish this first part?" For instance, if you need your own domain name, go straight to www.godaddy.com and search for the domain name and register it. This takes about ten minutes to complete. Sometimes the first part of a goal includes research. If that's the case, set yourself the appropriate time to carry out the necessary research and decide on your course of action.

-> "What tools do I need to have to carry out this action?" For instance, if you want to start your own membership site, you might need to purchase a script to manage the program. This is in fact one of my own goals to accomplish by the end of February. I recommend the amazing, top-of-the-line program that I've been using. You can see it here:
http://www.evieb.com/likes/easymemberpro

Please note, there are always free scripts that you can download from the internet. You just need to search for them and review the functionality to see if they do all that you want them to do.

-> "What skills do I need to carry out these tasks?" Identify the required skills and if you don't have them, learn them or ask someone you know with those skills for help, or pay someone to do those tasks for you. It really is easy to find out how to do almost anything when you have the internet at your fingertips...

8. Make A Plan
Now that you know what you want and you know what you need, write down a rough plan of how and when you will be able to do these things yourself, or to get someone else to do them. Give yourself ample time to set everything up, carry out each particular task and to make your goal achievable. Don't be hard on yourself. Remember to prioritise in order of importance. Display your plan in an obvious spot where you can see it from your computer and cross off each part as it's completed. You can even use Task Manager in MS Outlook for this. The reminders are very helpful and easy to set as well.

9. Review Regularly
By now you should be feeling pretty optimistic about where you're headed this year. Make a point of continually reviewing, updating, and marking your progress along the way -- ensuring that you reward yourself for achieving those smaller goals. It's very important.

10. Increase Your Optimism
If you're the type of person who thinks they don't deserve success, and that's not entirely your own fault, then you'll be needing to increase your optimism almost continually. Actually achieving your short-term goals is a very good way to remain optimistic because you're really doing it! Ask yourself these questions:

-> "Am I thinking any negative thoughts that can hold me back?"
-> "Am I allowing my friend's comments to get me down?"
-> "Do I think I can't afford to take the necessary steps to achieve my goals?"
-> "Do I really think I can do this?"

If you answered negatively to any of those questions, you'll need to keep telling yourself that you CAN do it and you WILL do it to succeed. Just look around you on the Internet... There are many people from very humble backgrounds that are making an honest income online that's increasing every day. You can do it too. I have no doubt about it... All you have to do is start once and for all and stick to your plan.

Here's to YOUR success in 2007.
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About the Author: Eva Browne-Paterson lives in Australia and publishes EvieB's New-Z from www.EvieB.com. She also runs an advertising company, www.Ezines-R-Us.com with her partner, Jullieanne Matheson in Canada. Eva has over 20 years of marketing experience online and offline and plans to publish her first novel in 2007. Looking for free advertising? Subscribe to 48 ezines with over half a million subscribers with one click.

Visit this page -->
www.ezines-r-us.com/freeadvertising.htm

 

  

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

20 AD COPYWRITING TIPS FOR A BETTER RESPONSE
© by Eva Browne-Paterson - www.evieb.com

Before putting pen to paper, or fingers to keyboard, and writing ad copy for your next promotion, you should read and consider these helpful copywriting tips. They're designed to give you more insight into your customer's mind and write copy that will generate a better response.
  1. Take some time out to research your customer, so you know who you are writing to and what their problems are that you can solve.
     
  2. Write in the first person as though you are having a conversation directly with your prospect.
     
  3. Consider their possible objections and answer their questions in advance.
     
  4. Many prospects won't read past the headline if it doesn't compel them to read more... Therefore it makes good sense to spend as much time as possible crafting a headline that will stand out and demand attention. Select descriptive words and phrases that ellicit interest in the main benefit, such as the ones found in this freely downloadable document here.
     
  5. Ensure the copy is written in simple English in a flowing style that's easy to read. Consider asking a friend to review your copy before submission.
     
  6. Take time to write a compelling first line to keep the reader interested, and an action-taking last line to fulfill the need of the ad -- to get a click-thru to your web site. Reiterating the main benefit in the closing line is worthwhile.
     
  7. Try not to confuse the reader by keeping a consistent tone to your writing. Sometime you need to detail exactly what the prospect needs to do.
     
  8. Don't be afraid to use shorter paragraphs and punchy bulleted lists. This makes your copy easier to read.
     
  9. Only write as much information as you need to to get your version across. Long is ok, as long as you're not needlessly repeating yourself.
     
  10. Using more verbs in your vocabulary can be more persuasive than using adjectives.
     
  11. If you're writing an ad to be published in HTML, make sure you use a simple font in black text.
     
  12. Many prospects fear the thought of losing out on a good opportunity. Take advantage of that fact. Create a sense of urgency by giving a deadline or a good reason why they should take the desired action NOW.
     
  13. Use simple commands wherever necessary to instruct your prospect of the next step to take. The easier you make it for them, the more chance you have of them following your lead.
     
  14. Use testimonials throughout your copy to add credibility and real-life user experience to your offer. Wherever possible, detail the exact problems that your offer alleviated.
     
  15. Focus on benefits rather than features. That's what your prospect is really interested in.
     
  16. Use the word 'You' more than the word 'I'. Remember, it's all about your prospect and what you can do for them.
     
  17. Don't forget to use a PS. This is the second most read area of an advertisement. Consider mentioning your guarantee here.
     
  18. Why should the prospect trust you, let alone buy from you? Let them know the reasons why.
     
  19. Write as though you are an expert on the particular subject. Convey experience and satisfaction to the reader to project honesty.
     
  20. Make sure your order process is as simple and straightforward as possible. Don't make it hard to figure out and place it in a position where it will be noticed.

I hope these tips give you some good food for thought when writing your next ad for promoting your business. 
__________
About the Author: Eva Browne-Paterson has been publishing EvieB's New-Z since 2001, and partners with Jullieanne Matheson in Ezines-R-Us.com. To save on advertising and reach a targeted audience, try Targeted Solo Ads or their double opt-in Classified Ad Specials for your next promotion.
__________
 

  

You have my permission to use this article as long as it is reproduced in
its entirety with the resource boxes in the header & footer. Other articles
by the author can be found at: http://www.evieb.com/new-zarticles.html Thank you.
_________________________________________________________________

EVEN MORE AD COPYWRITING TIPS FOR SUCCESS
© by Eva Browne-Paterson - www.evieb.com

Here are some further recommendations to put into action when you're writing your next salesletter or ad copy:
  1. Consider using numbers in your title for a better response.
  2. If you title is too long, split it into a title and sub-heading. You can even use 2 sub-heading if necessary to get your point across.
  3. Consider using a specific opening salutation, like Dear Friend, Dear Marketer, Dear Opportunity Seeker.
  4. Using a drop capital letter in the first sentence of your copy immediately attracts attention to those words.
  5. Your opening should provide your prospect with a promise that you can honestly deliver.
  6. Tell your customer who you are, but keep it brief. It's all about them, remember? Include a photo to help build trust.
  7. Write conversationally with words like we're instead of we are, and don't instead of do not.
  8. The more believable your copy is, the more the prospect will believe what you are saying.
  9. Consider including a true story. People love to read short stories (not novels).
  10. Target problem areas that your prospect might have that you can successfully eliminate, as well as emotional desires that you can fulfill.
  11. Don't be afraid to use your imagination and use visualisation to describe the pictures you want your prospects to have in their minds.
  12. Write directly to your prospect individually and not for the sake of your own ego.
  13. Always write in a positive vein where possible, and avoid negativity.
  14. Your copy should blow seamlessly throughout from one paragraph to another.
  15. The body of the copy should provide the proof that you can deliver, and evidence of your credibility.
  16. You can never outline the benefits too much. Include benefits, benefits and even more benefits.
  17. Ensure you provide proof of any claims that you make. The more proof you display, the more credible you will seem.
  18. Can prospects who skim long salesletters understand your offer by looking at the headline, bulleted lists, sub-headings and PS? Construct your copy to ensure they can.
  19. Consider dropping the price of your offer as you near the end of the copy and give a good reason why you've done so.
  20. Make your offer as outstanding as you possibly can to stand out from the myriad of offers online.
  21. Take the time to summarise your offer in case the reader has quickly skimmed through the copy and missed some important points.
  22. Include a signature at the end of your copy and contact details.
  23. Always include a PS and a PSS if necessary.

I hope these copywriting tips help you to generate more sales in the future.
__________
About the Author: Eva Browne-Paterson has been publishing EvieB's New-Z since 2001, and partners with Jullieanne Matheson in Ezines-R-Us.com. To save on advertising and reach a targeted audience, try Targeted Solo Ads or their double opt-in Classified Ad Specials for your next promotion.

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